The FeiyuTech community is comprised of keen amateur and semi-professional filmmakers. They look at the page for inspiration and to share the videos that they make.The community is keen to learn and see what is possible with the FeiyuTech products. The team used content that was shared with the page, along with comments and trending videos to generate an insight about the wider community:“Behind every great video or film is a talented individual who we never see, they are the unsung hero”From this insight 'The Unsung Hero' creative was born.To bring it to life the team needed to create a sense of amazement. They wanted the video to be as fast-moving, action-oriented and exciting as the FeiyuTech brand.They worked with two influencers who are deeply involved in the parkour core community on social media with a collective following of 100,000.With a matrix of Facebook lead ads, Instagram story ads and organic Facebook, YouTube and Instagram content the campaign achieved.The results found three million unique views, five million in reach and a 40% engagement rate.CreditsWill SuttonDaniel IlabacaHey Honey