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JBL: Feel the Music by Hey Honey
案例简介：
JBL: Feel the Music by Hey Honey
案例简介：
JBL: Feel the Music by Hey Honey
案例简介：
JBL: Feel the Music by Hey Honey
案例简介：
JBL: Feel the Music by Hey Honey
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JBL: Feel the Music by Hey Honey
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Hey Honey and JBLembarked on a journey to use Snapchat Geofilters across six different festivals in Europe.The aim was to create a brand affiliation between JBL and festivals in the minds of their core audience – 18-24 year-old music-loving festival goers. The Snapchat Geofilters were live at Wireless, Nova Rock, Dreamfields, Summerburst and Findings Festival.All objectives and KPIs were exceeded, with the campaign surpassing a reach over 4.4 million users (double compared to 2017), with a usage rate of a phenomenal 54.8% (also double 2017). All with less than 10% of the total media spend of 2017.CreditsHey HoneyGoSpookyJBL
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ins - “My music is a form of showing my emotions, showing that I am human and making people see through my eyes how I feel about
