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马格梅拉的无名英雄
案例简介：几何包容，印度最大的体验营销机构和 WPP 集团的一部分,已经从西普拉健康之家为 Omnigel - India 的第一疼痛恢复凝胶概念化了一种实地激活。该运动承认每年举行的马格梅拉活动中的帮助者和工人的精神，强调他们无私的服务,同时为他们配备一种独特的解决方案，帮助他们从日常疼痛中恢复过来。一年一度的活动在原始城市阿拉哈巴德举行，那里有数百万奉献者。大型集会由警察、船员、清洁人员和志愿者的辛勤努力管理，他们聚集在一起，使活动取得巨大成功。虽然奉献者在自己方便的时候履行他们的宗教职责，但萨哈亚克人表现出无私的奉献，让其他人更容易找到救赎。通过这种激活，几何 enconduct 照亮了这些真正的 “ratna”，Magh Mela 的珠宝，助手和工人，通过展示他们的故事和识别他们的努力隐藏在显眼的地方。几何形状包括设想的 “rahat ratna” -- 一个护身符，里面装着疼痛恢复凝胶，便于工人戴在脖子上。让他们在痛苦的时刻轻松接触到 Omnigel。激活还包括一个名为 “dard Mukti kendra” 的支持系统设施，疼痛恢复中心，将 “rahat ratna” 分发给 “sahayaks”。这些中心也有一个有执照的物理治疗师团队，推荐 Sahayaks 伸展运动来缓解疼痛。
马格梅拉的无名英雄
案例简介：Geometry Encompass, India’s largest experiential marketing agency and a part of WPP Group, has conceptualized a one of a kind on-ground activation for Omnigel - India’s no.1 pain recovery gel from the House of Cipla Health. Acknowledging the spirit of the helpers and workers at the Magh Mela event held every year, the campaign highlights their selfless service, while equipping them with a unique solution that facilitates them with Omnigel to recover from everyday pain. The annual event is held in the pristine city of Allahabad which hosts millions of devotees. The large gathering is managed by arduous efforts of policemen, boats-men, cleanliness crew and volunteers who come together to make the event a grand success. While the devotees perform their religious duties at their own convenience, it is the Sahayaks that exhibit selfless devotion by making it easier for others to find salvation. Through this activation, Geometry Encompass throws light upon these true ‘Ratna’s’, jewels, of Magh Mela, helpers and workers, hidden in plain sight by bringing out their story and recognising their efforts. Geometry Encompass envisaged ‘Rahat Ratna’ - an amulet holding the pain recovery gel that is being facilitated to the workers to wear around their neck. Giving them easy access to Omnigel at the very moment of pain. The activation also involves a support system facility called ‘Dard Mukti Kendra’, Pain Recovery Centres, to distribute ‘Rahat Ratna’ to ‘Sahayaks’. These centres also have a team of licensed physiotherapists that recommend Sahayaks stretching exercises for pain relief.
The unsung heroes of Magh Mela
案例简介：几何包容，印度最大的体验营销机构和 WPP 集团的一部分,已经从西普拉健康之家为 Omnigel - India 的第一疼痛恢复凝胶概念化了一种实地激活。该运动承认每年举行的马格梅拉活动中的帮助者和工人的精神，强调他们无私的服务,同时为他们配备一种独特的解决方案，帮助他们从日常疼痛中恢复过来。一年一度的活动在原始城市阿拉哈巴德举行，那里有数百万奉献者。大型集会由警察、船员、清洁人员和志愿者的辛勤努力管理，他们聚集在一起，使活动取得巨大成功。虽然奉献者在自己方便的时候履行他们的宗教职责，但萨哈亚克人表现出无私的奉献，让其他人更容易找到救赎。通过这种激活，几何 enconduct 照亮了这些真正的 “ratna”，Magh Mela 的珠宝，助手和工人，通过展示他们的故事和识别他们的努力隐藏在显眼的地方。几何形状包括设想的 “rahat ratna” -- 一个护身符，里面装着疼痛恢复凝胶，便于工人戴在脖子上。让他们在痛苦的时刻轻松接触到 Omnigel。激活还包括一个名为 “dard Mukti kendra” 的支持系统设施，疼痛恢复中心，将 “rahat ratna” 分发给 “sahayaks”。这些中心也有一个有执照的物理治疗师团队，推荐 Sahayaks 伸展运动来缓解疼痛。
The unsung heroes of Magh Mela
案例简介：Geometry Encompass, India’s largest experiential marketing agency and a part of WPP Group, has conceptualized a one of a kind on-ground activation for Omnigel - India’s no.1 pain recovery gel from the House of Cipla Health. Acknowledging the spirit of the helpers and workers at the Magh Mela event held every year, the campaign highlights their selfless service, while equipping them with a unique solution that facilitates them with Omnigel to recover from everyday pain. The annual event is held in the pristine city of Allahabad which hosts millions of devotees. The large gathering is managed by arduous efforts of policemen, boats-men, cleanliness crew and volunteers who come together to make the event a grand success. While the devotees perform their religious duties at their own convenience, it is the Sahayaks that exhibit selfless devotion by making it easier for others to find salvation. Through this activation, Geometry Encompass throws light upon these true ‘Ratna’s’, jewels, of Magh Mela, helpers and workers, hidden in plain sight by bringing out their story and recognising their efforts. Geometry Encompass envisaged ‘Rahat Ratna’ - an amulet holding the pain recovery gel that is being facilitated to the workers to wear around their neck. Giving them easy access to Omnigel at the very moment of pain. The activation also involves a support system facility called ‘Dard Mukti Kendra’, Pain Recovery Centres, to distribute ‘Rahat Ratna’ to ‘Sahayaks’. These centres also have a team of licensed physiotherapists that recommend Sahayaks stretching exercises for pain relief.
马格梅拉的无名英雄
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The unsung heroes of Magh Mela
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