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阿尔法罗密欧 · 斯泰尔维奥/朱利亚: 踢踏舞
案例简介：
阿尔法罗密欧 · 斯泰尔维奥/朱利亚: 踢踏舞
案例简介：
Alfa Romeo Stelvio / Giulia: Tap Race
案例简介：
Alfa Romeo Stelvio / Giulia: Tap Race
案例简介：
阿尔法罗密欧 · 斯泰尔维奥/朱利亚: 踢踏舞
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Alfa Romeo Stelvio / Giulia: Tap Race
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案例详情
BRIEF - Alfa Romeo is born from the passion for racing, but only a small part of its Instagram followers have had a test drive. How can we convert that passion into real test drives? IDEA - For the Italian GP, our Instagram stories became a racing game. EXECUTION - The tapping mechanics allowed users to overtake, turn and avoid obstacles. After crossing the finish line, users were invited to book a real test drive with the car linked to the chosen driver (Stelvio for Kimi Raikkonen, Giulia for Antonio Giovinazzi).
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