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病态的Airbnb
案例简介：病童医院 (SickKids) 是世界著名的儿科医院。然而，尽管它享有盛誉，但它的基础设施已经过时了。建造一所新医院仍然需要4亿美元，人们真正理解这座建筑的问题的唯一方法就是让他们自己生活。没有固定地址可以精确复制重症监护室中的房间，并将其放在Airbnb上，可以像其他任何清单一样预订。一夜沉浸式音频和现场体验，来宾和观众被运送到幕后，导致捐款27% 增加。
病态的Airbnb
案例简介：The Hospital for Sick Children (SickKids) is a world-renowned pediatric hospital. Yet despite its great reputation, its infrastructure is extremely outdated. With $400 million still needed to build a new hospital, the only way for people to truly understand the building’s issues was for them to live it themselves. No Fixed Address made an exact replica of a room in the Intensive Care Unit and put it up on Airbnb, to be booked like any other listing. With an overnight immersive audio and live experience, guests and viewers were transported behind the curtain, resulting in a 27% increase in donations.
SickKids Airbnb
案例简介：病童医院 (SickKids) 是世界著名的儿科医院。然而，尽管它享有盛誉，但它的基础设施已经过时了。建造一所新医院仍然需要4亿美元，人们真正理解这座建筑的问题的唯一方法就是让他们自己生活。没有固定地址可以精确复制重症监护室中的房间，并将其放在Airbnb上，可以像其他任何清单一样预订。一夜沉浸式音频和现场体验，来宾和观众被运送到幕后，导致捐款27% 增加。
SickKids Airbnb
案例简介：The Hospital for Sick Children (SickKids) is a world-renowned pediatric hospital. Yet despite its great reputation, its infrastructure is extremely outdated. With $400 million still needed to build a new hospital, the only way for people to truly understand the building’s issues was for them to live it themselves. No Fixed Address made an exact replica of a room in the Intensive Care Unit and put it up on Airbnb, to be booked like any other listing. With an overnight immersive audio and live experience, guests and viewers were transported behind the curtain, resulting in a 27% increase in donations.
病态的Airbnb
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SickKids Airbnb
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