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生病的孩子 VS-所有在
案例简介:EntrySummary 电影中的 250 多个孩子要么是真正的病人,要么是他们的兄弟姐妹。 BriefWithProjectedOutcomes N/A 简要解释 这部由小流氓和疯狂的麦克斯组成的电影,以 250 多名真正的病童患者和他们的兄弟姐妹拼命撕裂他们自己的家园和社区为特色, 通过任何必要的手段抢救材料来建造新医院。来自多伦多每个角落的孩子们 (既生病又健康) 跑向市中心,带着他们被剥光和掠夺的材料,聚集在新的建筑工地周围。他们停下来,因为其中一个最年轻、最虚弱的孩子走上前去,将第一块砖放在地上,开始建造一个新的生病的孩子。 观众 这部电影的制作是为了为一座急需的新精神病医院大楼筹集捐款,并将其带入 21世纪,这将极大地影响多伦多和世界各地无数儿童的生活。
生病的孩子 VS-所有在
案例简介:EntrySummary All of the 250+ kids in the film were either real SickKids patients or their siblings. BriefWithProjectedOutcomes N/A BriefExplanation Part Little Rascals and part Mad Max, this playful-turned-gritty black-and-white film features 250+ real SickKids patients and their siblings desperately tearing apart their own homes and neighbourhoods, salvaging materials to build the new hospital by any means necessary. Kids from every corner of Toronto (both sick and healthy) run towards the centre of the city, carrying their stripped and looted materials, and congregate around the new building site. They pause, as one of the youngest and sickest of the children walks forward to place the first brick on the ground to kickstart the building of a new SickKids. Audience This film was created to raise donations for a desperately needed new SickKids hospital building, bringing it into the 21st century, which would greatly impact the lives of countless children both in Toronto and around the world.
SickKids VS - All In
案例简介:EntrySummary 电影中的 250 多个孩子要么是真正的病人,要么是他们的兄弟姐妹。 BriefWithProjectedOutcomes N/A 简要解释 这部由小流氓和疯狂的麦克斯组成的电影,以 250 多名真正的病童患者和他们的兄弟姐妹拼命撕裂他们自己的家园和社区为特色, 通过任何必要的手段抢救材料来建造新医院。来自多伦多每个角落的孩子们 (既生病又健康) 跑向市中心,带着他们被剥光和掠夺的材料,聚集在新的建筑工地周围。他们停下来,因为其中一个最年轻、最虚弱的孩子走上前去,将第一块砖放在地上,开始建造一个新的生病的孩子。 观众 这部电影的制作是为了为一座急需的新精神病医院大楼筹集捐款,并将其带入 21世纪,这将极大地影响多伦多和世界各地无数儿童的生活。
SickKids VS - All In
案例简介:EntrySummary All of the 250+ kids in the film were either real SickKids patients or their siblings. BriefWithProjectedOutcomes N/A BriefExplanation Part Little Rascals and part Mad Max, this playful-turned-gritty black-and-white film features 250+ real SickKids patients and their siblings desperately tearing apart their own homes and neighbourhoods, salvaging materials to build the new hospital by any means necessary. Kids from every corner of Toronto (both sick and healthy) run towards the centre of the city, carrying their stripped and looted materials, and congregate around the new building site. They pause, as one of the youngest and sickest of the children walks forward to place the first brick on the ground to kickstart the building of a new SickKids. Audience This film was created to raise donations for a desperately needed new SickKids hospital building, bringing it into the 21st century, which would greatly impact the lives of countless children both in Toronto and around the world.
生病的孩子 VS-所有在
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SickKids VS - All In
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基本信息
- 广告战役: #Sickkids Foundation-影视-f2218#
- 广告品牌: SickKids Foundation
- 发布日期: 2000
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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获得奖项:
- Cannes Lions 2018 入围 健康类(Fundraising & Advocacy)
- Clio 2018 铜奖 影视(Short Form)
- Clio 2018 铜奖 影视技术(Cinematography)
- Clio 2018 铜奖 影视技术(Direction)
- Clio 2018 入围 影视技术(Editing)
- The One Show 2018 金铅笔 健康与医药(Film / Long Form)
- The One Show 2018 优秀奖 影视制作(Craft - Use of Music / Licensed / Adapted Music - Single or Campaign)
- The One Show 2018 优秀奖 影视制作(Craft - Editing / Single)
- The One Show 2018 优秀奖 影视制作(Craft - Cinematography / Single)
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