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你的混合磁带
案例简介：概要 背景: 多伦多排名第一的广播电台 Boom 97.3 播放 70 、 80 和 90 年代的音乐，其使命是让人们回到生活中无忧无虑的时刻。Boom 97.3 首次涉足数字领域，希望以一种有趣、有意义的方式推动与新听众的接触。该项目的总预算为 60,000 加元。 执行 执行: 该网站旨在创造一种数字体验，让人想起实际制作混合磁带。一切，从偏形设计到细节，如按播放和录制开始录制。用户必须选择他们的磁带、标签，然后带着 5 个有趣的问题沿着记忆车道旅行，比如，“你什么时候高中毕业的？”？ 或者 “你的初吻是什么时候？” '。根据答案，从超过 100,000 首歌曲的策划列表中，该网站提供了一个独特的混合磁带。然后，人们可以通过替换曲目并用有趣的名字命名来进一步个性化它。该平台是与 Spotify 合作创建的，并精选了 Boom 97.3 上播放的每一首歌曲。为了扇动社交火焰，我们还制作了有趣的 gif，赠送了限量版海报, 老式盒式磁带播放器，甚至播放人们的混合磁带，并每天直播采访他们。 活动描述 想法: 为了让听众回到他们生活中无忧无虑的时刻，我们创建了 MixtapeOfYou.com -- 一个有趣的网站，让你创建、命名和分享数字混音磁带。 结果 结果: 随着盒式磁带怀旧在流行文化中处于巅峰状态，该活动在有限的预算下超过了每一个参与基准:-超过 70% 的网站访问者创建了一个混合磁带。 -在最后一次检查时创建了 14,000 多个混音磁带。 -惊人的 78% 的磁带在社交媒体上共享。 -GTA 内产生了 600万多个有针对性的印象。 战略 策略: 任何在 70 、 80 和 90 年代长大的人都制作了混音磁带。随着盒式磁带怀旧在流行文化中达到顶峰, 这意味着这是让人们沿着记忆车道旅行的最佳时机，并利用他们对混合磁带的积极感受和联系。
你的混合磁带
案例简介：Synopsis Background:Toronto's No.1 radio station Boom 97.3 plays 70s, 80s, and 90s music with a mission to bring people back to the carefree moments of their life. For its first foray into digital, Boom 97.3 wanted to drive engagement with new and current listeners in a fun, meaningful way.The total budget for the project was $60,000 CAD. Execution Execution:The site was designed to create a digital experience reminiscent of actually making a mixtape. Everything, from the skeuomorphic design to details like pressing play and record to start recording.Users got to select their tapes, labels, and take a trip down memory lane with 5 fun questions like, ‘when did you graduate high school?’ or ‘when was your first kiss?’. Based on the answers, from a curated list of over 100,000 songs, the site served up a unique mixtape. People could then personalize it even further by replacing tracks and naming it with fun names. The platform was created in partnership with Spotify and featured every song that's played on Boom 97.3.To fan the social flames, we also created fun gifs, gave away limited edition posters, vintage cassette players and even played people’s mixtapes and interviewed them live on air, everyday. CampaignDescription Idea:To bring listeners back to the carefree moment of their lives, we created MixtapeOfYou.com - a fun site that lets you create, name and share digital mixtapes. Outcome Results:With cassette tape nostalgia at its peak in pop culture, the campaign surpass every engagement benchmark on a shoestring budget:-Over 70% of site visitors created a mixtape.-More than 14,000 mixtapes were created at last check.-A staggering 78% of the tapes were shared on social media.-Over 6 million targeted impressions were generated within the GTA. Strategy Strategy:Anyone who grew up in the 70s, 80s and 90s has made a mixtape. This, along with cassette tape nostalgia being at its peak in pop culture, meant that it was the perfect time to get people to take a trip down memory lane and tap into the positive feelings and associations that they have with mixtapes.
Mixtape of You
案例简介：概要 背景: 多伦多排名第一的广播电台 Boom 97.3 播放 70 、 80 和 90 年代的音乐，其使命是让人们回到生活中无忧无虑的时刻。Boom 97.3 首次涉足数字领域，希望以一种有趣、有意义的方式推动与新听众的接触。该项目的总预算为 60,000 加元。 执行 执行: 该网站旨在创造一种数字体验，让人想起实际制作混合磁带。一切，从偏形设计到细节，如按播放和录制开始录制。用户必须选择他们的磁带、标签，然后带着 5 个有趣的问题沿着记忆车道旅行，比如，“你什么时候高中毕业的？”？ 或者 “你的初吻是什么时候？” '。根据答案，从超过 100,000 首歌曲的策划列表中，该网站提供了一个独特的混合磁带。然后，人们可以通过替换曲目并用有趣的名字命名来进一步个性化它。该平台是与 Spotify 合作创建的，并精选了 Boom 97.3 上播放的每一首歌曲。为了扇动社交火焰，我们还制作了有趣的 gif，赠送了限量版海报, 老式盒式磁带播放器，甚至播放人们的混合磁带，并每天直播采访他们。 活动描述 想法: 为了让听众回到他们生活中无忧无虑的时刻，我们创建了 MixtapeOfYou.com -- 一个有趣的网站，让你创建、命名和分享数字混音磁带。 结果 结果: 随着盒式磁带怀旧在流行文化中处于巅峰状态，该活动在有限的预算下超过了每一个参与基准:-超过 70% 的网站访问者创建了一个混合磁带。 -在最后一次检查时创建了 14,000 多个混音磁带。 -惊人的 78% 的磁带在社交媒体上共享。 -GTA 内产生了 600万多个有针对性的印象。 战略 策略: 任何在 70 、 80 和 90 年代长大的人都制作了混音磁带。随着盒式磁带怀旧在流行文化中达到顶峰, 这意味着这是让人们沿着记忆车道旅行的最佳时机，并利用他们对混合磁带的积极感受和联系。
Mixtape of You
案例简介：Synopsis Background:Toronto's No.1 radio station Boom 97.3 plays 70s, 80s, and 90s music with a mission to bring people back to the carefree moments of their life. For its first foray into digital, Boom 97.3 wanted to drive engagement with new and current listeners in a fun, meaningful way.The total budget for the project was $60,000 CAD. Execution Execution:The site was designed to create a digital experience reminiscent of actually making a mixtape. Everything, from the skeuomorphic design to details like pressing play and record to start recording.Users got to select their tapes, labels, and take a trip down memory lane with 5 fun questions like, ‘when did you graduate high school?’ or ‘when was your first kiss?’. Based on the answers, from a curated list of over 100,000 songs, the site served up a unique mixtape. People could then personalize it even further by replacing tracks and naming it with fun names. The platform was created in partnership with Spotify and featured every song that's played on Boom 97.3.To fan the social flames, we also created fun gifs, gave away limited edition posters, vintage cassette players and even played people’s mixtapes and interviewed them live on air, everyday. CampaignDescription Idea:To bring listeners back to the carefree moment of their lives, we created MixtapeOfYou.com - a fun site that lets you create, name and share digital mixtapes. Outcome Results:With cassette tape nostalgia at its peak in pop culture, the campaign surpass every engagement benchmark on a shoestring budget:-Over 70% of site visitors created a mixtape.-More than 14,000 mixtapes were created at last check.-A staggering 78% of the tapes were shared on social media.-Over 6 million targeted impressions were generated within the GTA. Strategy Strategy:Anyone who grew up in the 70s, 80s and 90s has made a mixtape. This, along with cassette tape nostalgia being at its peak in pop culture, meant that it was the perfect time to get people to take a trip down memory lane and tap into the positive feelings and associations that they have with mixtapes.
你的混合磁带
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Mixtape of You
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基本信息
- 广告战役： #BOOM 97.3-设计与品牌-5d72#
- 广告品牌： Boom 97.3
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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