Toyota launches the 'Greater Than' campaign for the new 2020 Toyota Corolla. The campaign is a perfect reflection of the Corolla sedan’s new look and its bumper-to-bumper, wheels-to-roof transformation. With more than 46m Toyota Corollas sold globally, the all-new Corolla sedan inspires a campaign that invites drivers to embrace the ever-changing world and live the life they want.The fully integrated campaign follows the Total Toyota (T2) cross-agency model, a cohesive marketing approach with collaboration from Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend with Zenith Media responsible for TV and Outdoor media buying.A series of 30-second and 60-second broadcast and digital spots were created using multicultural insights aimed at a transcultural mainstream audience. The spots highlight specific vehicle features while inviting drivers to stay inspired by choosing the road less traveled.Passion, adventure and music make a statement in two spots. In 'Rainy Day,' Chaka Khan casts a spell with her original cover of the famed song 'I Put a Spell on You.' The Queen of Funk sets the mood for a couple that turns a mundane task into an extraordinary adventure. 'Train' portrays a charming pursuit, backed by music from Ricky Nelson, and introduces the US market’s first-ever Corolla Hybrid.“’I Put a Spell on You’ has been covered by a lot of artists,” said Chaka Khan. “I loved the opportunity to make it my own and create a signature soundtrack for the Toyota spot.”Five spots capture the spirit of an expressive, but straightforward and determined generation. This generation is embracing their unique side, with help from the all-new Corolla.The endearing stories in the spots 'Metalhead' and 'All Natural' feature a parent and an influencer jumping into the unknown, even if it means getting a little uncomfortable, to show support for the people they love, their family and their community.Credits'All NaturalAgency: Burrell Communications GroupCoCEOs: Fay Ferguson and McGhee WilliamsOsseEVP, Chief Creative Officer: Lewis WilliamsVP, Creative Director: Corey SeatonCopy Writer: Corey SeatonArt Director: Derrick HarmonExecutive Producer: Shirley PorteeSenior Broadcast Producer:Catherine AntonielloBroadcast Business Affairs Manager: Linda GloverProduction Business Manager: Robin BiselSenior Talent Manager: April LewisTalent Manager: Christene EcholsBroadcast Traffic Manager: Yvonne DavisSenior Traffic Manager: Coy MitchellSVP, Managing Director: Vicki BoltonAssociate Account Director: Jihan WestAccount Supervisor: Kristina Brown-WattsAccount Executive: Stevie OwensVP, Public Relations Director: Tracy AndersonVP, Media Director: Donna HodgeAssociate Media Director: William MooreMedia Planning Supervisor: Amina ManceMedia Planner: Samuel BauerAssistant Media Planner: Jessica SneedAssociate Social Media Director: Brandi RandVP, Planning Director: Kevin BrockenbroughAssociate Director, Strategic Planning: Jeffrey FortuneDirector, Consumer Insights: Tonya RobertsProduction Company:SuperPrimeDirector:Brendan MalloyExecutive Producer:Rebecca SkinnerHead of Production:Roger ZorovichProducer (Line Producer):William GreenEditorial Company:WhiteHouse PostEditor:Glorily ValezProducer: JoJo SherrerTelecine Company:Harbor(Shed)Colorist:Yvan LucasProducer:Amy RedfernMY20 Corolla “AllNatural” TV Agency and Production CreditsLaunch: April 15, 2019Audio Post Company:LimeAudio Mixer (Engineer):Jeff Malen, Dave WaggExecutive Producer:Susan BoyajanMusic“Anthem”Master: Written by Jeff MorrowNuVoice Productions20th Century FoxSaatchi and SaatchiChief Creative Officer Jason Schragger'Battle'Creative Director: Eugene KimSenior Art Director: Harim KimSenior Copywriter: Neal PersaudExecutive Director: Joe MinAccount Director: Alyssa HuAssociate Director of Production: Jeanette KungDirector: Patrick CurtetProduction Company: FigaroExecutive Producer: Jeremy TungEditorial Company: Whitehouse PostEditor: James DierxColor: Harbor PictureColorist: Yvan LucasAudio: LIME StudioMixer: Loren SilberProducer: Kayla PhungglanFinishing: MPCExecutive Producer: Robert OwensProducer:Heather JohannSaatchi & SaatchiChief Creative Officer:Jason SchraggerExecutive Creative Director:John PayneCreative Director:Mark CarolanACD/Copywriter:Brian JonesACD/Art Director:Sherry DargertJunior Art Director:Audrey SaundersJunior Copywriter:Samantha MonkDesigner:Executive Director, Integrated Production:Lalita KoehlerGroup Director of Content Production:Sara SeibertExecutive Content Producer:Gil DeCuirContent Producer:Shawna WilsonExecutive Integrated Producer, Digital:Nick NgaiInteractive Producer:Kevin AlfordAssociate Producer:Music Supervisor:Kristen Hosack3D Producer:Carl Deo3D Artist:Creative Technology Director:Creative Technology Lead:Creative Developer(s):Gil DeCuir / Shawna Wilson(Prod.)diana.kaufmann@saatchi.comTitle of work to be included under credits(ISCI codes, websites, links, print executions):See attached ISCI Code list forall video content produced.BroadcastQuality Assurance Lead:Executive Print ProducerRachel Dallas -NoblePrint Producer:Nick BernalArt Producer:Brittany CernanskyProject Manager:Jennifer PhillipsGroup Account Director:Andrew CorpmanAccount Director:Kimberly BinghamAccount Supervisor:Ashley SuAccount Supervisor:Brett CrockettAssisant Account ExecutiveEmily DavidsonAssistant Account Executive:Melissa PappasDirector of Public Relations:Jana HartlineAssociate Director of Public Relations:Kimberly HarmsPlanning:Chief Strategy Officer:Mark TurnerManaging Director, Strategy & Insights:Don LongfellowGroup Strategy Director:Kathleen KindleStrategy Director:Shaunt HalebianStrategist:Spencer IsaacSocial Engagement Director:Executive Communications Director:John LiskoGroup Media DirectorTom ScottMedia Communications DirectorBreanne CarpenterAssociate Meda DirectorAnastasia RussMedia:Media Partner:Broadcast Traffic:Nadzyah GuillermoBusiness Affairs Manager:Ryan LizamaClient Name:Ed LaukesCynthia TenhouseRick LoFasoUser Experience Designer(specify if senior producer):BroadcastHeather UpdegraffSam De La GarzaKyle KeckeisenSloan StokasCole YoungTaylor DeeProduction Company:BiscuitExecutive Producer:Jeff McDougallManaging Director of Production Company:Shawn LacyLine Producer:Grace BodieDirector Team:Isaiah SeretEditing Company:Whitehouse PostExecutive Producer:Joanna ManningProducer:Lynne ManninoEditors:Rick Lawley & Josh BodnarAssistant Editor:Joe CarugatiFinish:MPCProducer:Nicole SaccardiTelecine:HarborColor Artist:Yvan LucasVisual Effects:MPCVFX Executive Producer:Elexis StearnVFX Producer:Nicole SaccardiVFX Creative Director:Morten VintherVFX Supervisor:Toya DrechslerCG Supervisor:Julian FitzpatrickUnique OOH:Partner:BroadcastMusic:"Metalhead""Train""Traveling Man" by Ricky Nelson"Rescue"TBD"Rainy Day"Sound Design:Mix:Lime- Joel WatersIllustrator:Photographer:Other: Product Information SupervisorReepak Lal'We'Chief Creative Officer:Diego YurkievichVP,Group Creative Director: Veronica ElizondoSr. Copywriter:Brian AbadiaSr. Art Director:Fernando LancasDirector of Production: Carlos BarcielaAssociateDirector ofBroadcastProduction:Leandro EkmanVP,Management Director: Anabel OrdoñezManagement Supervisor:Leticia Tovar-GallegosAccountExecutive:Pamela CortesAccount Coordinator:Elizabeth LaraDirector of Integrated Business Affairs:Valentina DostalDirector of Content Strategy:Laura SempleDirector ofStrategic Planning:Alejandro OszustJr. Strategic Planner:Mateo MartinezProduction House:CarboDirector:David VergésExecutive Producer:Javier CarboEditor:Nate Katz (Whitehouse)Music:Sonido AntroRecording Studio:Lime StudiosLAPost Facility:MPC(VFX), Harbor (Color)