Whether aliens are attacking the arctic, outlaws are stranding a family in the wild west or kids are just needing a ride home, Toyota is bringing the action to this year’s Super Bowl to spotlight the all-new 2020 Toyota Highlander. In the spot, titled ‘Heroes’, Cobie Smulders is calmly behind the wheel of the SUV in the role of action hero and mother as she rescues a cast of characters in familiar movie moments.The spot, which will appear in the first ad break of the fourth quarter, features the Highlander Platinum grade. The ad kicks off the ‘Go Highlander’ campaign for the fourth-generation Highlander.“When Toyota approached me, I felt very flattered getting to play the hero in my first-ever Big Game commercial,” said Smulders (Stumptown, How I Met Your Mother). “I’m a mom, and I love that I’m playing a mom in this ad. When I think of heroes, I think of women and moms – the toughest people out there – and to be able to represent that is a wonderful thing.”As people get tragically left behind in four action movie scenes, Smulders calmly pulls up in the Highlander to rescue them.CreditsChief Creative Officer:Jason SchraggerExecutive Creative Director:John PayneCreative Director:Matt DavisCreative Director:Mark CarolanACD Art Director:Leo BorgesSr. Copywriter:Craig RossDesign Director:Vicente SilvaDirector of Resource Management:Jill SavageChief Operating Officer:Lalita KoehlerGroup Director of Content Production:Sara SeibertExecutive Producer:Pamela ParsonsSenior Producer:Kathy LippincottSenior Music Supervisor:Kristen HosackDirector Of Project Management:Angela MontoyaProject Manager:Arianna DoykosProject Manager:Tara AllenManaging Director:Al ReidManagement Director:Erica BakerGroup Account Director:Courtney HuskAccount Director:Amanda BreauxAccount Supervisor:Sophie TurnerAccount Executive:Gustavo VargasAssistant Account Executive:Natasha WalkerChief Strategy Officer:Mark TurnerManaging Director/Strategy & Insights:Don LongfellowGroup Strategic Planning Director:Evan FerrariDirector/Connection & Insight Strategy:Danny LitwakStrategistEmily HudsonDirector of Product Information:Matt HardestyProduct Information Specialist:Travis RayExecutive Communications Director:John LiskoGroup Media Director:Tom ScottMedia Director:Tony ShanMedia Director:Janet WatersAssociate Media Director:Jayson McKeonDirector of Public Relations:Kimberly HarmsGroup Director, Earned Media & Public Relations:Jana HartlineDirector, Broadcast Traffic:Nadzyah GuillermoTraffic Operations Manager:Reggie HollingDirector, Business Affairs:Linda DaubsonSr. Business Affairs Manager:Mimi HirschBusiness Manager:Ryan LizamaTalent Payments Manager :Zaki HashemClient Name(s):Toyota Motor North America, Inc.Group Vice President, MarketingEd LaukesVP/Vehicle Marketing and CommunicationsCynthia TenhouseGeneral ManagerJoseph MosesSenior ManagerAngie WhiteManagerKathi JenkinsPlannerYash ShahPlannerJoanie SwearingenPlannerErin DoughtyPRODUCTION COMPANY:RuffianFOUNDER/EXECUTIVE PRODUCER:Robert HermanHEAD OF PRODUCTION:Sheila EisensteinLINE PRODUCER:Nick LandonDIRECTOR:DIRECTOR OF PHOTOGRAPHY:Trent OpalachEDITING COMPANY:ExileEXECUTIVE PRODUCER:CL WeaverSR. PRODUCER:Michael MillerPRODUCER:Dale NicholsEDITOR:Connor O'NeilASSISTANT EDITOR:Rex LowryCOLOR GRADE:MPCCOLOR ARTIST:Mark GethinCOLOR PRODUCER:Diane ValeraSPECIAL EFFECTS/FINISH:ALT VFXEXECUTIVE PRODUCER:Chris FieldhouseSR VFX PRODUCER:Celeste FairlieSHOOT SUPERVISOR/FLAME ARTIST:Dave EdwardsVFX SUPERVISOR:Colin RenshawVFX SUPERVISOR:Andrew HellenVFX PRODUCTION MANAGER:Jayce AttewellANIMATION & RIGGING TD:Jordan McInnesLEAD ANIMATOR:Chris Rentoul3D ANIMATOR:John Trudgian3D ANIMATOR:Kerrie MossRIGGING TD:Aleisha Moran3D MODELLER:Mitchell Robinson3D MODELLER:Nathan RuleLIGHTING & LOOK DEV ARTIST:Martin KindleLIGHTING & LOOK DEV ARTIST:Jamie WhiteFX TD ARTIST:Nick AngusFX TD ARTIST:Sina RahimpourENVIRONMENT ARTIST:Michael CoxLEAD 2D COMPOSITOR:Matt Chance2D COMPOSITOR:Mitchell KehnSENIOR COMPOSITOR:Murray SmallwoodSENIOR COMPOSITOR:Phil OutenCONCEPT ARTIST:Simon CowellCONCEPT ARTIST:Harry GoldIO/VFX ASSISTANT:Ethan VellacottMUSIC COMPANY/UNDERSCORE:Search Party MusicCOMPOSER:Sven FaulconerORCHESTRATOR:Jordan CoxEXECUTIVE PRODUCER:Winslow BrightMUSIC COMPANY/IN CAR MUSIC:APMTITLE:"Love Is The Reason"SOUND DESIGN:Source SoundSOUND DESIGNER:Charles DeenanMIX:LIME STUDIOSAudio EngineerLoren SilberExecutive ProducerSusie BoyajanSenior ProducerKayla PhungglanPR PHOTOGRAPHER:Chris DeLorenzo