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丰田花冠: 前进
案例简介:由Rogue/Carnage董事Sam Brown和Mark Jenkinson创建,通过 & Partnership为丰田花冠提供了新的位置,这是一次高辛烷值的旅程,描绘了汽车的发展。
丰田花冠: 前进
案例简介:Created by Rogue/Carnage directors Sam Brown and Mark Jenkinson this new spot for Toyota Corolla through The&Partnership is a high-octane journey charting the progression of the automobile.
Toyota Corolla: Move Ahead
案例简介:由Rogue/Carnage董事Sam Brown和Mark Jenkinson创建,通过 & Partnership为丰田花冠提供了新的位置,这是一次高辛烷值的旅程,描绘了汽车的发展。
Toyota Corolla: Move Ahead
案例简介:Created by Rogue/Carnage directors Sam Brown and Mark Jenkinson this new spot for Toyota Corolla through The&Partnership is a high-octane journey charting the progression of the automobile.
丰田花冠: 前进
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Toyota Corolla: Move Ahead
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Created by Rogue/Carnage directors Sam Brown and Mark Jenkinson this new spot for Toyota Corolla through The&Partnership is a high-octane journey charting the progression of the automobile, from horse and cart, to vintage American roadsters to the electric car and beyond. The commercial encourages consumers to question their automotive choices and ask them “As the world moves forward, what will your choice be?” before positioning the Toyota Corolla Hybrid as the car that will enable them to 'Move Ahead'. “From Horse to Hybrid this is a simple story of progression. The car market is evolving, leaving buyers confused," says Phil Beaumont, creative director at The&Partnership. "This creative aims to bring clarity. Positioning Toyota’s next-generation hybrid engines ahead of the pack, as today’s only, truly viable, progressive choice” “From the moment we read the script, we were excited about the ambition and challenges it posed," said Rogue/Carnage director, Sam Brown. "It was such a pleasure bringing this to life, and teaming up with Mark on the project was fantastic. We hope the unadulterated fun of making it comes across in the finished film.”
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