Dietz & Watson has unveiled a new ad that cements just how serious the brand is about hoagies by bringing back comedian Craig Robinson to deliver an ode to Philly’s favorite food and the hometown heroes that serve them up.The spot, created by creative agency Red Tettemer O’Connell + Partners (RTO+P), comes on the heels of the recent launch of the Real Philly Deli initiative, aimed at shining a light on local Philly delis and helping grow local businesses. The new spot marks Craig’s second gig as spokesperson for the brand. He first sang Dietz & Watson’s praises in an ad for Dietz Nuts, the first-ever “meat nut” snack for Dietz & Watson and the world, back in February around the Super Bowl.In this song, he delivers a sensual, soulful tune from his keyboard, singing how each letter of 'hoagie' relates to his love of the sandwich. A 30-second version encapsulates the Barry White-style sandwich lust.CreditsAgency: Red Tettemer O’Connell + Partners (RTO+P)President & Chief Creative Officer: Steve Red Executive Creative Director & Partner: Steve O’Connell VP, Creative Director: Todd TaylorCreative Director: Chris Plehal Sr. Art Director: Justin Rentzel Copywriter: David Valento Lead Producer: Joe Mosca Managing Partner, Account Management: Carla MoteVP, Director of Client Services: Susan BaraczekSr. Account Manager: Lauren ColeVP, Strategy: Adam LeaventonVP, Media Director: Kelly GoldenbergProduction Company: Caviar Director: Neal Brennan Director of Photography: Adam Newport -Berra Executive Producer: Michael Sagol, Jasper Thomlinson, Kim Dellara Head of Production: Casey WoodenLine Producer: Tova Dann Editing House: RTO+P / Red Alert Editor: Chip Schofield Post Production: Alkemy XColorist: Janet Falcon Sound Design/Mix: Alkemy XMixer: Bob SchachnerBrand: Dietz & Watson