Deli foods provider Dietz & Watson is going the family route with its new campaign, enlisting real-life sporting couple, tennis star Andy Roddick and model/actress Brooklyn Decker.The couple is enamored with the meats and cheeses made by the company in several humorous spots by Red Tettemer O’Connell + Partners. The newest national ad campaign, ‘It’s a Family Thing,’ taps into the power of family on both the brand and customer end. According to a release, Dietz & Watson has been family-owned and operated since the company’s start almost 80 years ago, and they know a thing or two about family and the role food like theirs plays in feeding those relationships. The campaign marks a first for the brand in tapping celebrities to serve as the face of the brand and a campaign. Decker and Roddick star in the ads, showing off their “family thing” in two spots, ‘Game Night’ and ‘Hama Lisa.’‘Game Night’ features the couple devouring a meat and cheese plate after learning friends won’t be able to attend, letting them have their own unexpected game night for two. “Hama Lisa’ features Decker raving about her perfect sandwich creation, to the point of trying to hire a photographer to capture the layered magic, while Roddick thrashes that dream by eating the sandwich. CreditsAgency: Red Tettemer O’Connell + PartnersChief Creative Officer: Steve Red Executive Creative Director: Steve O’ConnellCreative Directors: Todd Taylor & Chris Plehal Art Director: Michelle Maben Copywriters: Meghan Burns, Justin EbertProducers: Joe Mosca Account Executive(s): Carla Mote, Susan Baraczek, Alex Cabrera, Jane Han Photographer/Designer: Dominic EpiscopoProduction Company: Pretty Bird Director: Matt Piedmont Director of Photography: Giles Dunning Executive Producer: Ali Brown Line Producer: Carr Donald Editing House: Red Tettemer O’Connell + PartnersEditor: Chip Schofield Producer: Joe Mosca Music House: Milkboy Composer: Jamie Lokoff Producer: Tommy Joyner Sound Design: Shake Sound Designer: Mark Schultz Audio Mix: Shake Mixer: Mark Schultz