Philadelphia-based meats and cheese manufacturer Dietz & Watson has launched a new product as a go-to game day snack – Dietz Nuts, and it has The Office alum, Craig Robinson, making plenty of double entendre jokes in a 30-second spot.Originally concepted as a Super Bowl stunt and a play on the brand’s name, the company worked closely with its agency of record, full-service creative agency Red Tettemer O’Connell + Partners (RTO+P) to actually bring the product to shelves after realizing there was whitespace in the market.The company decided to bring in Robinson to deliver a bunch of zingers with the snack’s name. He is seen sitting on a couch with brother Chris, who asks him what he’s eating. After stating the name of the product and explaining that they are “meat nuts”, Robinson encourages Chris to grab a handful of Dietz Nuts, tells him to “get a good grip” and asks him, “How Dietz Nuts taste? Are they delicious?”The campaign also includes in-store and influencer elements. In addition to the digital and social push, the campaign will include in-store elements and tap celebrity influencers from the music and entertainment world to test out and promote the new product. CreditsAgency: Red Tettemer O’Connell + Partners (RTO+P)President & Chief Creative Officer: Steve Red Executive Creative Director & Partner: Steve O’Connell VP, Creative Director: Todd TaylorCreative Director: Chris Plehal Sr. Art Director: Justin Rentzel Copywriter: David Valento Lead Producer: Joe Mosca Managing Partner, Account Management: Carla MoteVP, Director of Client Services: Susan BaraczekSr. Account Manager: Lauren ColeVP, Strategy Adam LeaventonVP, Media Director: Kelly GoldenbergProduction Company: Caviar Director: Neal Brennan Director of Photography: Adam Newport -Berra Executive producer: Michael Sagol, Jasper Thomlinson, Kim Dellara Head of Production: Casey WoodenLine Producer: Tova Dann Editing House: RTO+P / Red Alert Editor: Chip Schofield Post Production: Alkemy XColorist: Janet FalconSound Design/Mix: Alkemy XMixer: Bob Schachner