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甜甜圈店咖啡: 享受红色泰特默 · 奥康奈尔 + 合作伙伴的乐趣
案例简介:
甜甜圈店咖啡: 享受红色泰特默 · 奥康奈尔 + 合作伙伴的乐趣
案例简介:
Donut Shop Coffee: Have Your Fun by Red Tettemer O'Connell + Partners
案例简介:
Donut Shop Coffee: Have Your Fun by Red Tettemer O'Connell + Partners
案例简介:
甜甜圈店咖啡: 享受红色泰特默 · 奥康奈尔 + 合作伙伴的乐趣
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Donut Shop Coffee: Have Your Fun by Red Tettemer O'Connell + Partners
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The Original Donut Shop Coffee has launched that ditches the expected storyline and brings the fun.Aimed at generating awareness and preference around the brand, the campaign, “Have Your Fun,” highlights routine moments during typical days and underscores how a cup of The Original Donut Shop Coffee can make them better. The initiative consists of the three TV spots that are airing nationally, as well as digital and paid social elements, from Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P).In “Boardroom” a Power Point presentation drones on in an office conference room, “DMV” shows a computer system breaking down at the Department of Motor Vehicles, while “Teacher’s Lounge” features a bathroom emergency announced to a group of faculty members gathered in a Teacher’s Lounge. In each spot, someone makes and takes a sip of The Original Donut Shop Coffee, causing sprinkle-like confetti to rain from the sky. As lights flash and music blares, people dance around excitedly and welcome this must-needed injection of fun “Coffeeliciousness.” Social elements consist of fun GIFs pulled from the spots, which you can see here.CreditsChief Creative Officer: Steve Red Executive Creative Director: Steve O’ConnellCreative Directors: Todd Taylor and Chris Plehal Art Director: Michelle Maben Copywriter: Meghan Burns Producer: Joe Mosca Account Executive(s): Carla Mote, Bergan Foley, Vincent RaspaProduction Company: CaviarDirector: Fred SavageDirector of Photography: Larkin SeipleExecutive Producer: Michael Sagol Line Producer: Tova DannEditing House: Red Tettemer O’Connell + Partners Editor: Chip Schofield Producer: Joe Mosca Music House: Milkboy Composer: Jamie Lokoff Producer: Tommy Joyner Sound Design: Shake Sound Designer: Mark Schultz Audio Mix:Shake Mixer: Mark Schultz
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