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奇基塔品牌国际: 我们是维登 + 肯尼迪的香蕉
案例简介：
奇基塔品牌国际: 我们是维登 + 肯尼迪的香蕉
案例简介：
Chiquita Brands International: We Are Bananas by Wieden+Kennedy
案例简介：
Chiquita Brands International: We Are Bananas by Wieden+Kennedy
案例简介：
奇基塔品牌国际: 我们是维登 + 肯尼迪的香蕉
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Chiquita Brands International: We Are Bananas by Wieden+Kennedy
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Chiquita Brands International is aiming to paint the town yellow with a summer takeover of central London that will see taxis, buses and digital advertising displays literally going bananas.The ‘We are bananas’ campaign, which kicks off on Monday 17 July, is part of a nationwide push aimed at building awareness of Chiquita bananas among the brand’s key target audience of mums and millennials, and will backed by a nationwide sticker campaign featuring kids’ favourite characters Minions, stars of the eagerly awaited Despicable Me 3 movie that is hitting cinema screens throughout the UK now.The four-week central London takeover – which will be supported by engaging content across the brand’s social and digital channels – builds on last year’s successful ‘Just Smile’ themed campaign, which reached more than 47 million consumers.CreditsAgency: Wieden + KennedyJohn Cockle, Chiquita Sales and Market Director, UK and Ireland
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