The latest spot from Nike and Dick’s Sporting Goods by Wieden+Kennedy, ‘Play Like You Own It,’ shows several different kids taking the reins for their own training, going to the limits but having fun while doing it. According to a release, the ad shows viewers that somewhere along the line, sport became too specialized and standardized. It stopped being play and became work, and in doing so, lost some of the heart of the very people who make sport great: kids.Watching the kids take their respective sports back is inspiring and exhilarating. In one scenario, kids in batting helmets and wearing baseball gloves sneak on to a golf driving range and dive and slide in their attempts to catch speeding golf balls. In another, a boy and girl kick a soccer ball through the legs of cows in a tight pen, in an attempt to hone their skills. We also see lacrosse players using eggs rather than balls to sharpen their catching abilities; a soccer player kicking balls from a rooftop field over to a cross-street building; a tennis player hitting against multiple ball cannons; two kids trying to evade squirting fountain blasts with their basketballs; and a football player trying to thread the needle on a pass to a moving truck.The spot launched today (July 13) and is currently playing pre-roll at cinemas and digitally on Nike and DSG channels as well as athlete handles. The commercial will air on broadcast around the ESPYs on July 18.CreditsAgency: W+K PortlandCreative Directors: Chris Groom & Antony Goldstein, Ryan O’Rourke & Alberto PonteCopywriter: Guilherme SouzaArt Director: Naoki GaCreative Manager: Dona MonroeIntegrated ProductionHead of Production: Matt Hunnicutt & Mike DavidsonExecutive Producer: Molly Tait TanenProducer: Danielle MageeAssociate Producer: Emily KnightBusiness Affairs: Nestor GandiaDirector of Business Affairs: Amber LavenderIntegrated Traffic Manager : Maggie HarasynIntegrated Traffic Supervisor: Tim BellAccount TeamGroup Brand Director: Vanessa MillerBrand Director: Luiza Prata CarvalhoBrand Manager: Erik WadeAsst. Brand Executive: William FrazierStrategyGlobal Group Strategy Director: Andy LindbladeBrand Strategy Director: Nathan GoldbergBrand Strategist: Reid SchilperoortMediaNorth America Media Director: Reme DeBisschopCommunications Planning Supervisor: Ryan CravenCommunications Planning Supervisor: Geoff ScoonesMedia Planner: Justin BradleyW+K StudiosStudio Designer: Chris StregerCreative Manager: Dona MonroePRODUCTIONCompany: Imperial WoodpeckerDirector: Stacy WallManaging Partner, Executive Producer: Doug HalbertExecutive Producer: Charlie CocuzzaLine Producer: Anita WetterstedtDirector of Photography: Larkin SeipleEDITORIALCompany: Work EditorialEditor: Rich Orrick, Ben JordanAssistant Editor: Josh SassonPost Producer: Brandee ProbascoExecutive Producer: Marlo BairdVFX & ColorCompany: The MillColorist: Adam ScottCreative Director: John ShirleyExecutive Producer: Anastasia von RahlSenior Color Producer: Liza KerlinVFX Senior Producer: Dan LoveVFX Senior Producer: Ben FosterProduction Coordinator: Ade MacalinaoMusic Company: Walker MusicExecutive Producer: Sara Matarazzo, Stephanie PigottMusic Coordinator: Danielle SourySound Design and MixCompany: Eleven SoundMixer: Jeff PayneAssistant Mixer: Andrew SmithProducer: Maddee BonniotExecutive Producer: Melissa Elston