Marca Peru, the official brand of Peru, has launched a new campaign. This new effort has received 20m views on Facebook alone to date, and aims to promote the image of the country both internally and abroad.Called 'Intercambiados' the campaign is especially timely. Peru’s political climate is quite tumultuous, and this new effort seeks to create a universal sense of pride among its citizens. One way the campaign tries to do that is by swapping the lives of Peruvians – from different societal backgrounds and professions – to help residents better understand and respect each other’s realities, especially those different from their own, to grow together as one country.This campaign began with a soft launch in late August and is ramping up in the weeks ahead as Marca Peru debuts the six-chapter installment. The effort, a collaboration between FCB Mayo and FCB Mexico, centers on three powerful stories:A top comedy star exchanges life on stage with a skilled weaverA popular orchestra leader switches with a remote school teacherThe chef of the 8th best restaurant in the world trades places with an activist fighting to preserve her indigenous languageCreditsClient: Marca PeruTitle: “Intercambiados”Agency: FCB Mayo, FCB MexicoChief Creative Director: Humberto PolarCreative Directors: Ricardo Ortiz, Emilio Diaz, Ursula de la SottaArt Directors: Ken Tokashiki, Mario Gonzales, Evin VigoStrategist Director & Brand Director: Lorena Oxenford, Ernesto MelgarBrand Executive: Adolfo Vasallo, Viviana BazanInnovation Director & Digital Strategist: Jorge Luis ChumbiaucaUX Director: Vinicius PineschiLead Creative & Content Strategy Manager: Jose Miguel LaraUX & Project Manager: Jefferson VivancoAudiovisual Editor: Julio CastagninoDirector of Production: Edith NakoProducer: Lissette CervantesMedia ConnectionMedia Director: Gloria HerreraGeneral Media Deputy Director: Rubén ArenasMedia Planner: Silvana LópezMedia Assistant: Jorge LinoDigital Media Assistants: Nadya Fuentes, Lizbeth CánepaKubrickDirectors: Milovan Radovic, Victor Manuel ChecaExecutive Producer: Julieta KropivkaProject Supervisor: Rossana VelascoProduction Assistant: Mario Ruiz TelloShooting: Jose Luis VilcavanaAssistant of Direction: Oscar Altamirano, Francesca DanovaroDirector of Photography: Iliano Gallegos, Piero VardaFirst Camera, Drone: Iliano Gallegos, Daniel Gárate, BebetoSecond Camera: José Cenas, Sasha ScheurichData Manager: Andrés Becerra, Sasha ScheurichGaffer: Enrique Apéstegui, Justo DiestraDirect Sound: Martin Yorges, Ernesto TrujilloFilm Producer: Del Mate ProductionsGeneral Producer: Rafael AcuñaProduction Supervisor: Scarlet OrregoProducer: José Luis MauraProduction Assistants: Chiqui Castañeda, Gonzalo MimbelaScenery: Napo QuintanaOffline: Andrés Becerra, Milovan Radovic, Beto Barzola (Nativo Studio)Online and Post Production: WawinAudio Producer: La SonoraMusic Production: Gonzalo PolarPhotographer: Leonel OrtizMakeup: Jessica ArandaScenery: Manu