FCB Seoul has created a new film for Mondelez / Dong Suh Foods Corp. utilising Autonomous Sensory Meridian Response (ASMR) sound design technic to launch Ritz Crackers in South Korea. ASMR refers to a physical sensation characterized by a pleasurable tingling sensation on the skin that typically begins on the scalp and moves down to the spine and the base of neck. It is commonly triggered by specific acoustic and visual stimuli. In collaboration with the renowned sound studio Dr. Hook and the production company The Headliners, FCB Seoul has highlighted the unique crispy sizzle of the Ritz Crackers and invites the viewers to indulge in the world of Ritz’s rich flavours.CreditsClient: Mondelez / Dong Suh Foods Corp.Advertising Agency: FCB SeoulCountry: South KoreaExecutive Creative Director: Taejay LeeCreative Director: Fachrulrizal AnangArt Director: Eunhea KimCopywriter: Seonghyeong LeeBusiness Director: Jerry YoonAccount Manager: Henry LimAccount Executive: Cindy LeeProduction: The HeadlinersDirector: Jay JunExecutive Producer: Kimi KimPlanner: Yodha GiwangkaraProducer: Sungmin Kim