During a tough market recession in Greece, chocolate consumption was dropping and competition was fierce. To make a breakthrough, Lacta chocolate wanted to remind consumers of its uniquely sweet taste, by comparing it to the sweetness of falling in love."From the start" is a web series, that tells the story of a man that doesn't believe in love, falling for the girl he sees in a dream, that he has each time he eats a piece of Lacta chocolate. In each of the 5 episodes, everything begins from the start, with him meeting her in a majestic place overlooking the sea. The dream lasts for as long as the piece of chocolate is melting in his mouth, but he soon realizes he can advance the plot by cutting corners, wanting to spend as much time with her as possible. Before long, he becomes obsessed with her, until he's eventually convinced that the girl of his dreams actually exists in the real world and is determined to find her.CreditsPanos Sambrakos, Executive Creative Director, OgilvyOne Worldwide AthensMyrto Kontova, ScreenwriterVardis Marinakis, DirectorStelios Cotionis, Producer, Foss ProductionsLampis Charalambidis, EditorVaggelis Tountas, ComposerTheodore Tsecouras, Creative DirectorGert Tzafa, Art DirectorGeorge Theodorakopoulos, Associate Creative DirectorChristina Alifakioti, Business Unit DirectorElena Vlagouli, Account Director, Bold Ogilvy & MatherTheodore Politis, Business Unit Director, Bold Ogilvy & Mather