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福斯特的葡萄酒集团: 软木塞
案例简介：
福斯特的葡萄酒集团: 软木塞
案例简介：
Foster’s Wine Group: The Corks
案例简介：
Foster’s Wine Group: The Corks
案例简介：
福斯特的葡萄酒集团: 软木塞
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Foster’s Wine Group: The Corks
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Fosters Wine Group was struggling with younger restaurant servers not knowing much about wine and therefore unable to sell it well. To educate them in an engaging way we created the CORKS. An actual band in the vain of SPINAL TAP that created spoof songs about the different wine varietals, serving tips, and food pairing. “UNSCREW ME” dismantles the myths of screw top wines. Servers at various restaurants received a kit that included the CD with booklet insert, buttons, and a scroll pen with a pull out cheat sheet to help with common questions. Tips that rock.
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