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软木塞
案例简介:福斯特葡萄酒集团正在与年轻的餐馆服务员作斗争,他们对葡萄酒知之甚少,因此无法很好地销售葡萄酒。为了用引人入胜的方式教育他们,我们创造了软木塞。一个真正的乐队在 SPINAL TAP 中徒劳地创作了关于不同葡萄酒品种、服务技巧和食物搭配的恶搞歌曲。“拧我” 打破了拧顶级葡萄酒的神话。各种餐馆的服务员收到了一个工具包,其中包括带有小册子插页、按钮的光盘和带有拉出备忘单的滚动笔,以帮助解决常见问题。
软木塞
案例简介:Fosters Wine Group was struggling with younger restaurant servers not knowing much about wine and therefore unable to sell it well. To educate them in an engaging way we created the CORKS. An actual band in the vain of SPINAL TAP that created spoof songs about the different wine varietals, serving tips, and food pairing. “UNSCREW ME” dismantles the myths of screw top wines. Servers at various restaurants received a kit that included the CD with booklet insert, buttons, and a scroll pen with a pull out cheat sheet to help with common questions.
The Corks
案例简介:福斯特葡萄酒集团正在与年轻的餐馆服务员作斗争,他们对葡萄酒知之甚少,因此无法很好地销售葡萄酒。为了用引人入胜的方式教育他们,我们创造了软木塞。一个真正的乐队在 SPINAL TAP 中徒劳地创作了关于不同葡萄酒品种、服务技巧和食物搭配的恶搞歌曲。“拧我” 打破了拧顶级葡萄酒的神话。各种餐馆的服务员收到了一个工具包,其中包括带有小册子插页、按钮的光盘和带有拉出备忘单的滚动笔,以帮助解决常见问题。
The Corks
案例简介:Fosters Wine Group was struggling with younger restaurant servers not knowing much about wine and therefore unable to sell it well. To educate them in an engaging way we created the CORKS. An actual band in the vain of SPINAL TAP that created spoof songs about the different wine varietals, serving tips, and food pairing. “UNSCREW ME” dismantles the myths of screw top wines. Servers at various restaurants received a kit that included the CD with booklet insert, buttons, and a scroll pen with a pull out cheat sheet to help with common questions.
软木塞
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The Corks
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基本信息
- 广告品牌: Foster’s Wine Group
- 发布日期: 2009-01-31
- 行业领域: 其他
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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