Partnering for Success - Google|图文|广告营销案例【ADGuider广告指南】

为成功而合作-谷歌

案例简介：挑战: 飞利浦是一个标志性品牌，融合了两个伟大的梦想家: 弗雷德里克和杰拉德飞利浦。这是标志性伙伴关系的结果，也是 2017 年度全球经销商会议主题的核心。想法/执行: 由于活动的主题围绕庆祝 “合作成功”，我们挖掘了鼓舞人心的合作故事 (想想谷歌的拉里·佩奇和谢尔盖 · 布林)。海报上的故事用标志性的视觉效果来庆祝伙伴关系的精神，但有一个转折。每张海报都被特别分割在中间，安装在合作主题会议举行的墙上。两个独立的片段形成了一个 “伙伴关系”，在这个故事中，当人们近距离阅读它们时，它们的整体效果成为了活动的一个话题。结果: 飞利浦家族 200 多名全球主要经销商给予了最大的关注和赞赏，他们拥抱了合作精神。挑战: 飞利浦是一个标志性品牌，融合了两个伟大的梦想家: 弗雷德里克和杰拉德飞利浦。这是标志性伙伴关系的结果，也是 2017 年度全球经销商会议主题的核心。想法/执行: 由于活动的主题围绕庆祝 “合作成功”，我们挖掘了鼓舞人心的合作故事 (想想谷歌的拉里·佩奇和谢尔盖 · 布林)。海报上的故事用标志性的视觉效果来庆祝伙伴关系的精神，但有一个转折。每张海报都被特别分割在中间，安装在合作主题会议举行的墙上。两个独立的片段形成了一个 “伙伴关系”，在这个故事中，当人们近距离阅读它们时，它们的整体效果成为了活动的一个话题。结果: 飞利浦家族 200 多名全球主要经销商给予了最大的关注和赞赏，他们拥抱了合作精神。合作是实现 ROI 的最大形式!

为成功而合作-谷歌

案例简介：Challenge: Philips is an iconic brand, borne out of the blend of two great visionaries: Fredrick and Gerard Philips. It was the result of iconic partnership and at the heart of what needed to run as a theme at their annual global dealer conference for 2017. Idea/Execution: Since the theme of the event centered around celebrating ‘Partnering for Success’, we dug out inspiring partnership stories (think Larry Page & Sergey Brin for Google). The poster stories celebrated the spirit of partnership using iconic visuals but with a twist. Each poster was specially split in the middle and mounted on walls where the partnership themed conference took place. The overall effect of two separate pieces forming a ‘partnership’ where the story unified them together, when people read them up close became a talking point at the event. Results: Maximum eyeball and appreciation from over 200 key global dealers within the Philips family, who embraced the spirit of partnership. Where working together was the biggest form of ROI achieved!Challenge: Philips is an iconic brand, borne out of the blend of two great visionaries: Fredrick and Gerard Philips. It was the result of iconic partnership and at the heart of what needed to run as a theme at their annual global dealer conference for 2017. Idea/Execution: Since the theme of the event centered around celebrating ‘Partnering for Success’, we dug out inspiring partnership stories (think Larry Page & Sergey Brin for Google). The poster stories celebrated the spirit of partnership using iconic visuals but with a twist. Each poster was specially split in the middle and mounted on walls where the partnership themed conference took place. The overall effect of two separate pieces forming a ‘partnership’ where the story unified them together, when people read them up close became a talking point at the event. Results: Maximum eyeball and appreciation from over 200 key global dealers within the Philips family, who embraced the spirit of partnership. Where working together was the biggest form of ROI achieved!