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为成功而合作-Go Pro & 红牛
案例简介：挑战: 飞利浦是一个标志性品牌，融合了两个伟大的梦想家: 弗雷德里克和杰拉德飞利浦。这是标志性伙伴关系的结果，也是 2017 年度全球经销商会议主题的核心。 想法/执行: 由于活动的主题围绕庆祝 “合作成功”，我们挖掘了鼓舞人心的合作故事 (想想谷歌的拉里·佩奇和谢尔盖 · 布林)。海报上的故事用标志性的视觉效果来庆祝伙伴关系的精神，但有一个转折。每张海报都被特别分割在中间，安装在合作主题会议举行的墙上。两个独立的片段形成了一个 “伙伴关系”，在这个故事中，当人们近距离阅读它们时，它们的整体效果成为了活动的一个话题。 结果: 飞利浦家族 200 多名全球主要经销商给予了最大的关注和赞赏，他们拥抱了合作精神。合作是实现 ROI 的最大形式!
为成功而合作-Go Pro & 红牛
案例简介：Challenge: Philips is an iconic brand, borne out of the blend of two great visionaries: Fredrick and Gerard Philips. It was the result of iconic partnership and at the heart of what needed to run as a theme at their annual global dealer conference for 2017. Idea/Execution: Since the theme of the event centered around celebrating ‘Partnering for Success’, we dug out inspiring partnership stories (think Larry Page & Sergey Brin for Google). The poster stories celebrated the spirit of partnership using iconic visuals but with a twist. Each poster was specially split in the middle and mounted on walls where the partnership themed conference took place. The overall effect of two separate pieces forming a ‘partnership’ where the story unified them together, when people read them up close became a talking point at the event. Results: Maximum eyeball and appreciation from over 200 key global dealers within the Philips family, who embraced the spirit of partnership. Where working together was the biggest form of ROI achieved!
Partnering for Success - Go Pro & Red Bull
案例简介：挑战: 飞利浦是一个标志性品牌，融合了两个伟大的梦想家: 弗雷德里克和杰拉德飞利浦。这是标志性伙伴关系的结果，也是 2017 年度全球经销商会议主题的核心。 想法/执行: 由于活动的主题围绕庆祝 “合作成功”，我们挖掘了鼓舞人心的合作故事 (想想谷歌的拉里·佩奇和谢尔盖 · 布林)。海报上的故事用标志性的视觉效果来庆祝伙伴关系的精神，但有一个转折。每张海报都被特别分割在中间，安装在合作主题会议举行的墙上。两个独立的片段形成了一个 “伙伴关系”，在这个故事中，当人们近距离阅读它们时，它们的整体效果成为了活动的一个话题。 结果: 飞利浦家族 200 多名全球主要经销商给予了最大的关注和赞赏，他们拥抱了合作精神。合作是实现 ROI 的最大形式!
Partnering for Success - Go Pro & Red Bull
案例简介：Challenge: Philips is an iconic brand, borne out of the blend of two great visionaries: Fredrick and Gerard Philips. It was the result of iconic partnership and at the heart of what needed to run as a theme at their annual global dealer conference for 2017. Idea/Execution: Since the theme of the event centered around celebrating ‘Partnering for Success’, we dug out inspiring partnership stories (think Larry Page & Sergey Brin for Google). The poster stories celebrated the spirit of partnership using iconic visuals but with a twist. Each poster was specially split in the middle and mounted on walls where the partnership themed conference took place. The overall effect of two separate pieces forming a ‘partnership’ where the story unified them together, when people read them up close became a talking point at the event. Results: Maximum eyeball and appreciation from over 200 key global dealers within the Philips family, who embraced the spirit of partnership. Where working together was the biggest form of ROI achieved!
为成功而合作-Go Pro & 红牛
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Partnering for Success - Go Pro & Red Bull
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基本信息
- 广告战役： #飞利浦-互动-8713#
- 广告品牌： 飞利浦
- 发布日期： 2017-04-01
- 行业领域： 电器/办公 , 影音娱乐
- 媒体类别： 图文
- 广告语言： 阿拉伯语
- 媒介平台： 网络
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案例详情
Headline: Go Pro + Red Bull = The adventure pair Copy: Go Pro and Red Bull have one thing in common: adventure! they have successfully co-branded their partnership in extreme sports and stunts, most notably in recent times with 'Project Stratos': the Felix Baumgartner jump from a space pod, more than 24 miles above the earth's surface with a Go Pro camera strapped to his person, backed by energy drink, Red Bull. Watched by millions across the world, he set three world records that day while also redefining the boundaries of human potential and creating a historic brand recall for both brands!
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