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飞利浦垂直 CPR 海报
案例简介：问题: 70% 的院外心脏骤停发生在家庭或户外。及时的心肺复苏 (心肺复苏)，胸部按压和通气，让血液泵向心脏和大脑，同时等待除颤器到达。不幸的是，只有 46% 的人在专业帮助到来之前立即得到关注。 洞察: 在中东，主要是因为对心肺复苏术的了解不足，旁观者普遍担心参与帮助遭受突然袭击的人。这是由于缺乏认识和完全担心心肺复苏过程是一个复杂的过程，涉及太多的技术性。 想法/执行: 作为医疗保健、除颤器和心脏相关设备的先驱, 飞利浦医疗保健公司看到了一个机会，通过一个交互式的 “垂直 CPR 姿势”，在中心有一个 “心脏变形” 按钮，对人们进行 CPR 教育。当被推动时，心脏发出心电图波，用 LED 技术点亮，模拟正常心肺复苏时施加的确切压力。这得到了涉及心肺复苏术的教育技巧的支持。为了推动相关的互动，飞利浦与 Thumbay Hospital 合作，在 Thumbay Hospital，海报安装在心脏病科和接待处之间的高交通区域。 结果: 口碑传播患者与海报的一对一互动增加。随着医生记录患者在医院内行走的反应，并在网上分享图像，意识提高了 40%。
飞利浦垂直 CPR 海报
案例简介：Problem: 70 % out-of-hospital cardiac arrests happen in homes or outdoors. Timely CPR (Cardiopulmonary Resuscitation) with chest compressions and ventilation gets the blood pumping to the heart and brain, while waiting for the defibrillator to arrive. Unfortunately, only 46% of people get immediate attention before professional help arrives. Insight: In the Middle East owing largely to poor knowledge of CPR, there’s a prevailing fear among bystanders of getting involved in helping people who experience a sudden attack. This is owing to lack of awareness and the sheer fear of the CPR process being a complex one involving too much technicality. Idea/Execution: As a pioneer in healthcare, defibrillators and heart-related equipment, Philips Healthcare saw an opportunity to educate people on CPR through an interactive ‘Vertical CPR Poster’ with a ‘heart shaped’ button in the center. When pushed, the heart sent out ECG waves lit up with LED technology, mimicking the exact pressure applied in a normal CPR. This was backed by educational tips involving CPR. To drive relevant interaction, Philips partnered with Thumbay Hospital where the poster was installed in a high traffic area between the Cardiology department and the reception. Results: One-on-one interactions with the poster increased among patients with Word of Mouth awareness spread. With doctors recording reactions among patients walking in within the hospital and images shared online, awareness was up by 40% .
The Philips Vertical CPR Poster
案例简介：问题: 70% 的院外心脏骤停发生在家庭或户外。及时的心肺复苏 (心肺复苏)，胸部按压和通气，让血液泵向心脏和大脑，同时等待除颤器到达。不幸的是，只有 46% 的人在专业帮助到来之前立即得到关注。 洞察: 在中东，主要是因为对心肺复苏术的了解不足，旁观者普遍担心参与帮助遭受突然袭击的人。这是由于缺乏认识和完全担心心肺复苏过程是一个复杂的过程，涉及太多的技术性。 想法/执行: 作为医疗保健、除颤器和心脏相关设备的先驱, 飞利浦医疗保健公司看到了一个机会，通过一个交互式的 “垂直 CPR 姿势”，在中心有一个 “心脏变形” 按钮，对人们进行 CPR 教育。当被推动时，心脏发出心电图波，用 LED 技术点亮，模拟正常心肺复苏时施加的确切压力。这得到了涉及心肺复苏术的教育技巧的支持。为了推动相关的互动，飞利浦与 Thumbay Hospital 合作，在 Thumbay Hospital，海报安装在心脏病科和接待处之间的高交通区域。 结果: 口碑传播患者与海报的一对一互动增加。随着医生记录患者在医院内行走的反应，并在网上分享图像，意识提高了 40%。
The Philips Vertical CPR Poster
案例简介：Problem: 70 % out-of-hospital cardiac arrests happen in homes or outdoors. Timely CPR (Cardiopulmonary Resuscitation) with chest compressions and ventilation gets the blood pumping to the heart and brain, while waiting for the defibrillator to arrive. Unfortunately, only 46% of people get immediate attention before professional help arrives. Insight: In the Middle East owing largely to poor knowledge of CPR, there’s a prevailing fear among bystanders of getting involved in helping people who experience a sudden attack. This is owing to lack of awareness and the sheer fear of the CPR process being a complex one involving too much technicality. Idea/Execution: As a pioneer in healthcare, defibrillators and heart-related equipment, Philips Healthcare saw an opportunity to educate people on CPR through an interactive ‘Vertical CPR Poster’ with a ‘heart shaped’ button in the center. When pushed, the heart sent out ECG waves lit up with LED technology, mimicking the exact pressure applied in a normal CPR. This was backed by educational tips involving CPR. To drive relevant interaction, Philips partnered with Thumbay Hospital where the poster was installed in a high traffic area between the Cardiology department and the reception. Results: One-on-one interactions with the poster increased among patients with Word of Mouth awareness spread. With doctors recording reactions among patients walking in within the hospital and images shared online, awareness was up by 40% .
飞利浦垂直 CPR 海报
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The Philips Vertical CPR Poster
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