本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
你应该得到一个好的便便
案例简介：在一项消费者研究中，近40% 的成年人声称在他们生命中的某个时刻遭受了便秘 *。尽管这是一个常见的问题，但许多人并不治疗自己的症状，因为他们对这个话题感到羞耻，或者将泻药与浴室恐怖故事联系在一起。菲利普斯 (phillips) 不仅认为生命太短，无法与这些问题作斗争，而且应该感觉很好。该品牌的幽默新活动 “你应该得到一个好的便便”，通过浪漫化不得不去的感觉并将其重新定义为一种自我护理的形式，来消除对治疗便秘的恐惧。你应该有良好的消化健康，你绝对应该有一个好的便便。由美国BBDO为菲利普斯 (phillips) 制作的电影广告，类别包括: 健康，制药。
你应该得到一个好的便便
案例简介：In a consumer study, nearly 40% of adults claimed to have suffered constipation at some point in their lives*. Although a common problem, many don’t treat their symptoms because they feel shame around the topic or associate laxatives with bathroom horror stories. Phillips’ not only believes that life is too short to be spent struggling with these problems, but that going should feel good. The brand’s humorous new campaign, “You Deserve A Good Poop,” flips the fear of treating constipation on its head by romanticizing the feeling of having to go and reframing it as a form of self-care. You deserve to have good digestive health, and you definitely deserve a good poop. Film advertisement created by BBDO, United States for Phillips', within the categories: Health, Pharmaceutical.
You Deserve a Good Poop
案例简介：在一项消费者研究中，近40% 的成年人声称在他们生命中的某个时刻遭受了便秘 *。尽管这是一个常见的问题，但许多人并不治疗自己的症状，因为他们对这个话题感到羞耻，或者将泻药与浴室恐怖故事联系在一起。菲利普斯 (phillips) 不仅认为生命太短，无法与这些问题作斗争，而且应该感觉很好。该品牌的幽默新活动 “你应该得到一个好的便便”，通过浪漫化不得不去的感觉并将其重新定义为一种自我护理的形式，来消除对治疗便秘的恐惧。你应该有良好的消化健康，你绝对应该有一个好的便便。由美国BBDO为菲利普斯 (phillips) 制作的电影广告，类别包括: 健康，制药。
You Deserve a Good Poop
案例简介：In a consumer study, nearly 40% of adults claimed to have suffered constipation at some point in their lives*. Although a common problem, many don’t treat their symptoms because they feel shame around the topic or associate laxatives with bathroom horror stories. Phillips’ not only believes that life is too short to be spent struggling with these problems, but that going should feel good. The brand’s humorous new campaign, “You Deserve A Good Poop,” flips the fear of treating constipation on its head by romanticizing the feeling of having to go and reframing it as a form of self-care. You deserve to have good digestive health, and you definitely deserve a good poop. Film advertisement created by BBDO, United States for Phillips', within the categories: Health, Pharmaceutical.
你应该得到一个好的便便
暂无简介
You Deserve a Good Poop
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
