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Artquarium
案例简介：执行 当谈到选择和他们使用的纸张质量时，消费者不会重新评估。他们认为纸张没有差异，所以他们在不知不觉中自愿花钱购买不必要的用品，通过用塑料喷雾或搪瓷涂层来帮助他们的纸张持续更长时间。我们通过使用剪纸艺术家来接近观众，除了她的粉丝基础之外，她还特别关注报纸, 这有助于创造信誉和意识，让消费者了解产品的实力，并对纸张质量进行教育。 战略 当谈到选择和他们使用的纸张质量时，消费者不会重新评估。他们认为纸张没有差异，所以他们在不知不觉中自愿花钱购买不必要的用品，通过用塑料喷雾或搪瓷涂层来帮助他们的纸张持续更长时间。我们通过使用剪纸艺术家来接近观众，除了她的粉丝基础之外，她还特别关注报纸, 这有助于创造信誉和意识，让消费者了解产品的实力，并对纸张质量进行教育。 结果 这项活动面向目标消费者，包括纸张专家和普通纸张用户，以教育他们对高喷纸张的新理解，即它们是防水的和高质量的。消费者不需要在不必要的用品上花钱来帮助他们的纸张持续更长时间。人们联系了 Facebook 和品牌，了解更多产品细节。销售提高了，最重要的是，观众清楚地理解不涂普通纸张的行为变化。 活动描述 这个想法是利用实际的水族馆元素，如亚克力鱼缸、几种类型的鱼、岩石和耐水纸，Hi-Jet，创建一个水族馆展览模仿现有水生植物的艺术和美感来交流产品的力量。该设计是与剪纸艺术家共同创作的。 概要 当谈到选择和他们使用的纸张质量时，消费者不会重新评估。他们不知不觉地心甘情愿地把钱花在不必要的用品上，以帮助他们的论文持续更长时间。目标是创造产品性能的认可，Hi-Jet 是室内生产中使用的首选纸张。
Artquarium
案例简介：Execution Consumers do not reassess when it comes to choice and the quality of paper they use. They see no differences in paper, so they unknowingly and willingly spend money on unnecessary supplies to help their paper to last longer by coating the paper with plastic spray or enamel. We are approaching the audience by using the paper cut artist who specially have high involvement with papers, in addition of her fan base, this help creates credibility and awareness reach to speak the product's strength and educate consumers on the paper quality. Strategy Consumers do not reassess when it comes to choice and the quality of paper they use. They see no differences in paper, so they unknowingly and willingly spend money on unnecessary supplies to help their paper to last longer by coating the paper with plastic spray or enamel. We are approaching the audience by using the paper cut artist who specially have high involvement with papers, in addition of her fan base, this help creates credibility and awareness reach to speak the product's strength and educate consumers on the paper quality. Outcome The campaign reaches the target consumers, both paper specialist and regular paper users, to educate the new understanding on Hi-Jet papers that they are water-resistant and high quality. Consumers will not need to spend money on unnecessary supplies to help their paper to last longer. People contacted the Facebook and brand for further product detail. Sales raised and most importantly the change in behavior of not to coat their regular paper are clearly understood by the audience. Campaign Description The idea is to create an aquarium exhibition using the actual aquarium elements such as, acrylic fish tank, several types of fish, rocks, and the water-resistant paper, Hi-Jet, to mimic the art and beauty of the actual existing aquatic plants to communicate the product strength. The design is co-created with the paper cut artist. Synopsis Consumers do not reassess when it comes to choice and the quality of paper they use. They unknowingly and willingly to spend money on unnecessary supplies to help their paper last longer. The objective is to create the product performance recognition of Hi-Jet is the paper of choice for use in indoor productions.
Artquarium
案例简介：执行 当谈到选择和他们使用的纸张质量时，消费者不会重新评估。他们认为纸张没有差异，所以他们在不知不觉中自愿花钱购买不必要的用品，通过用塑料喷雾或搪瓷涂层来帮助他们的纸张持续更长时间。我们通过使用剪纸艺术家来接近观众，除了她的粉丝基础之外，她还特别关注报纸, 这有助于创造信誉和意识，让消费者了解产品的实力，并对纸张质量进行教育。 战略 当谈到选择和他们使用的纸张质量时，消费者不会重新评估。他们认为纸张没有差异，所以他们在不知不觉中自愿花钱购买不必要的用品，通过用塑料喷雾或搪瓷涂层来帮助他们的纸张持续更长时间。我们通过使用剪纸艺术家来接近观众，除了她的粉丝基础之外，她还特别关注报纸, 这有助于创造信誉和意识，让消费者了解产品的实力，并对纸张质量进行教育。 结果 这项活动面向目标消费者，包括纸张专家和普通纸张用户，以教育他们对高喷纸张的新理解，即它们是防水的和高质量的。消费者不需要在不必要的用品上花钱来帮助他们的纸张持续更长时间。人们联系了 Facebook 和品牌，了解更多产品细节。销售提高了，最重要的是，观众清楚地理解不涂普通纸张的行为变化。 活动描述 这个想法是利用实际的水族馆元素，如亚克力鱼缸、几种类型的鱼、岩石和耐水纸，Hi-Jet，创建一个水族馆展览模仿现有水生植物的艺术和美感来交流产品的力量。该设计是与剪纸艺术家共同创作的。 概要 当谈到选择和他们使用的纸张质量时，消费者不会重新评估。他们不知不觉地心甘情愿地把钱花在不必要的用品上，以帮助他们的论文持续更长时间。目标是创造产品性能的认可，Hi-Jet 是室内生产中使用的首选纸张。
Artquarium
案例简介：Execution Consumers do not reassess when it comes to choice and the quality of paper they use. They see no differences in paper, so they unknowingly and willingly spend money on unnecessary supplies to help their paper to last longer by coating the paper with plastic spray or enamel. We are approaching the audience by using the paper cut artist who specially have high involvement with papers, in addition of her fan base, this help creates credibility and awareness reach to speak the product's strength and educate consumers on the paper quality. Strategy Consumers do not reassess when it comes to choice and the quality of paper they use. They see no differences in paper, so they unknowingly and willingly spend money on unnecessary supplies to help their paper to last longer by coating the paper with plastic spray or enamel. We are approaching the audience by using the paper cut artist who specially have high involvement with papers, in addition of her fan base, this help creates credibility and awareness reach to speak the product's strength and educate consumers on the paper quality. Outcome The campaign reaches the target consumers, both paper specialist and regular paper users, to educate the new understanding on Hi-Jet papers that they are water-resistant and high quality. Consumers will not need to spend money on unnecessary supplies to help their paper to last longer. People contacted the Facebook and brand for further product detail. Sales raised and most importantly the change in behavior of not to coat their regular paper are clearly understood by the audience. Campaign Description The idea is to create an aquarium exhibition using the actual aquarium elements such as, acrylic fish tank, several types of fish, rocks, and the water-resistant paper, Hi-Jet, to mimic the art and beauty of the actual existing aquatic plants to communicate the product strength. The design is co-created with the paper cut artist. Synopsis Consumers do not reassess when it comes to choice and the quality of paper they use. They unknowingly and willingly to spend money on unnecessary supplies to help their paper last longer. The objective is to create the product performance recognition of Hi-Jet is the paper of choice for use in indoor productions.
Artquarium
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Artquarium
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基本信息
- 广告战役： #Papawin Co.-设计与品牌-e432#
- 广告品牌： Papawin Co.
- 发布日期： 2000
- 行业领域： 电器/办公 , 文具/耗材 , 办公用品
- 媒体类别： 短视频
- 广告语言： 泰语
- 媒介平台： 网络
- 获得奖项：
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