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宇宙飞船
案例简介：陪审团的文化/背景信息 乐高的最终目的是激励和发展孩子们创造性地思考，系统地推理，释放他们的潜力来塑造他们自己的未来 -- 体验人类无尽的可能性，并受益于无限的想象力。 广告系列的创作是为了利用三个最喜欢的想象对象的视觉效果来庆祝孩子无限的想象力; 龙、宇宙飞船和帝国大厦，每一个都有两个，有显著不同的尺度、模式和细节。这些广告旨在与主要受众、儿童和父母沟通，当涉及到想象力时，每一个大小和每一个差异都很重要，而且永远不会太小、太大，太不同了，无法建造。乐高完成了每个人的想象力，他们可以用乐高自由表达，因为他们独特的想象力带来的创造乐趣是创造的真正基础。 你的海报/广告牌比6张海报 (1200 x 1800毫米) 大还是小？ 较大
宇宙飞船
案例简介：Cultural/Context information for the jury LEGO’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and unleash their potential to shape their own future - experiencing the endless human possibilities and benefiting from limitless imagination. The ad series was created to celebrate a child’s limitless imagination by utilizing the visuals of 3 favourite objects of imagination; a dragon, spaceship and the Empire State building, each of which comes in two with dramatically different scales, patterns and details. The ads aim to communicate to the key audience, children and parents, that when it comes to imagination, every size and every difference matters and it is never too small, too large, too different to be built. LEGO completes everyone’s imagination and they can express it freely with LEGO because the joy of creation from their unique imagination is the true foundation for creativity. Is your poster/billboard is larger or small than a 6 sheet poster (1200 x 1800mm)? larger
Spaceship
案例简介：陪审团的文化/背景信息 乐高的最终目的是激励和发展孩子们创造性地思考，系统地推理，释放他们的潜力来塑造他们自己的未来 -- 体验人类无尽的可能性，并受益于无限的想象力。 广告系列的创作是为了利用三个最喜欢的想象对象的视觉效果来庆祝孩子无限的想象力; 龙、宇宙飞船和帝国大厦，每一个都有两个，有显著不同的尺度、模式和细节。这些广告旨在与主要受众、儿童和父母沟通，当涉及到想象力时，每一个大小和每一个差异都很重要，而且永远不会太小、太大，太不同了，无法建造。乐高完成了每个人的想象力，他们可以用乐高自由表达，因为他们独特的想象力带来的创造乐趣是创造的真正基础。 你的海报/广告牌比6张海报 (1200 x 1800毫米) 大还是小？ 较大
Spaceship
案例简介：Cultural/Context information for the jury LEGO’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and unleash their potential to shape their own future - experiencing the endless human possibilities and benefiting from limitless imagination. The ad series was created to celebrate a child’s limitless imagination by utilizing the visuals of 3 favourite objects of imagination; a dragon, spaceship and the Empire State building, each of which comes in two with dramatically different scales, patterns and details. The ads aim to communicate to the key audience, children and parents, that when it comes to imagination, every size and every difference matters and it is never too small, too large, too different to be built. LEGO completes everyone’s imagination and they can express it freely with LEGO because the joy of creation from their unique imagination is the true foundation for creativity. Is your poster/billboard is larger or small than a 6 sheet poster (1200 x 1800mm)? larger
宇宙飞船
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Spaceship
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基本信息
- 广告战役： #DKSH (Thailand) Ltd.-户外-a1b6#
- 广告品牌： DKSH (Thailand) Ltd.
- 发布日期： 2020
- 行业领域： 玩具 , 玩具/乐器 , 日用品/母婴
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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