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帝国国家
案例简介：陪审团的文化/背景信息 乐高的最终目的是激发和发展孩子们创造性地思考，系统地推理并释放他们塑造自己未来的潜力-体验人类无尽的可能性，并从无限的想象力中受益。 广告系列的创建是为了通过利用3个最喜欢的想象对象的视觉效果来庆祝孩子的无限想象力; 龙，飞船和帝国大厦，每一种都有两种，具有截然不同的比例，模式和细节。这些广告旨在向关键受众、孩子和父母传达，当涉及到想象力时，每一个大小和每一个差异都很重要，它永远不会太小、太大、太不同而无法构建。乐高完成了每个人的想象力，他们可以用乐高自由表达，因为他们独特的想象力带来的创造乐趣是创造力的真正基础。 您的海报/广告牌比6张海报 (1200 x 1800毫米) 大还是小？ 较大
帝国国家
案例简介：Cultural/Context information for the jury LEGO’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and unleash their potential to shape their own future - experiencing the endless human possibilities and benefiting from limitless imagination. The ad series was created to celebrate a child’s limitless imagination by utilizing the visuals of 3 favourite objects of imagination; a dragon, spaceship and the Empire State building, each of which comes in two with dramatically different scales, patterns and details. The ads aim to communicate to the key audience, children and parents, that when it comes to imagination, every size and every difference matters and it is never too small, too large, too different to be built. LEGO completes everyone’s imagination and they can express it freely with LEGO because the joy of creation from their unique imagination is the true foundation for creativity. Is your poster/billboard is larger or small than a 6 sheet poster (1200 x 1800mm)? larger
Empire States
案例简介：陪审团的文化/背景信息 乐高的最终目的是激发和发展孩子们创造性地思考，系统地推理并释放他们塑造自己未来的潜力-体验人类无尽的可能性，并从无限的想象力中受益。 广告系列的创建是为了通过利用3个最喜欢的想象对象的视觉效果来庆祝孩子的无限想象力; 龙，飞船和帝国大厦，每一种都有两种，具有截然不同的比例，模式和细节。这些广告旨在向关键受众、孩子和父母传达，当涉及到想象力时，每一个大小和每一个差异都很重要，它永远不会太小、太大、太不同而无法构建。乐高完成了每个人的想象力，他们可以用乐高自由表达，因为他们独特的想象力带来的创造乐趣是创造力的真正基础。 您的海报/广告牌比6张海报 (1200 x 1800毫米) 大还是小？ 较大
Empire States
案例简介：Cultural/Context information for the jury LEGO’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and unleash their potential to shape their own future - experiencing the endless human possibilities and benefiting from limitless imagination. The ad series was created to celebrate a child’s limitless imagination by utilizing the visuals of 3 favourite objects of imagination; a dragon, spaceship and the Empire State building, each of which comes in two with dramatically different scales, patterns and details. The ads aim to communicate to the key audience, children and parents, that when it comes to imagination, every size and every difference matters and it is never too small, too large, too different to be built. LEGO completes everyone’s imagination and they can express it freely with LEGO because the joy of creation from their unique imagination is the true foundation for creativity. Is your poster/billboard is larger or small than a 6 sheet poster (1200 x 1800mm)? larger
帝国国家
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Empire States
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基本信息
- 广告战役： #DKSH (Thailand) Ltd.-户外-a1b6#
- 广告品牌： DKSH (Thailand) Ltd.
- 发布日期： 2020
- 行业领域： 玩具 , 玩具/乐器 , 日用品/母婴
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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