案例简介：我们开设了一家精品店，汇集了用异国情调的动物皮制成的精美时尚产品。时尚、时尚的外观吸引了寻找高端产品的顾客。这些产品看起来与品牌产品相同。然而，内部安装了模仿动物血腥内脏的力学。当顾客探索物品时，隐藏的相机捕捉到了他们令人震惊的反应。然后，善待动物组织向自己和受过教育的顾客透露了贸易背后的残酷。选择 “震惊” 策略是因为它令人难忘、引人注目和人性化。

案例简介：We set-up a boutique with an exquisite collection of fashion products made from exotic animal skins. The trendy, high-fashion façade attracted customers looking for high-end products. The products appeared identical to brandname items. The interior, however, was fitted with mechanics that mimic the bloody internal organs of animals. As customers explored the items hidden cameras captured their shocking reactions. PETA then revealed themselves and educated customers about the cruelty behind the trade trade. The “shock” tactic was chosen because it is unforgettable, compelling and humanizing.

奢华背后的秘密 | Behind the leather

案例简介：我们开设了一家精品店，汇集了用异国情调的动物皮制成的精美时尚产品。时尚、时尚的外观吸引了寻找高端产品的顾客。这些产品看起来与品牌产品相同。然而，内部安装了模仿动物血腥内脏的力学。当顾客探索物品时，隐藏的相机捕捉到了他们令人震惊的反应。然后，善待动物组织向自己和受过教育的顾客透露了贸易背后的残酷。选择 “震惊” 策略是因为它令人难忘、引人注目和人性化。

奢华背后的秘密 | Behind the leather

案例简介：We set-up a boutique with an exquisite collection of fashion products made from exotic animal skins. The trendy, high-fashion façade attracted customers looking for high-end products. The products appeared identical to brandname items. The interior, however, was fitted with mechanics that mimic the bloody internal organs of animals. As customers explored the items hidden cameras captured their shocking reactions. PETA then revealed themselves and educated customers about the cruelty behind the trade trade. The “shock” tactic was chosen because it is unforgettable, compelling and humanizing.

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奢华背后的秘密 | Behind the leather

暂无简介