Animals (Mountain)|海报/平面|广告营销案例【ADGuider广告指南】

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动物 (山)

案例简介：南非的动物园面临着独特的挑战。野生动物和野生动物 -- 换句话说，动物园的主要吸引力 -- 太容易接近了。想在自然栖息地看到动物的人只需要开车几个小时，他们就会在那里。最近 Joburg 动物园的广告牌, Y & R 南非通过专注于一个曾经在游戏中开车的人非常熟悉的经历来抵消这种看法 -- 在异国动物的栖息地, 但实际上没有发现它们。正如 “看不见的动物” 运动所表明的那样，在约堡动物园更容易看到它们。

动物 (山)

案例简介：Zoos in South Africa face a unique challenge. The wild, and the animals in the wild – in other words, the zoo’s main attraction – are just too accessible. People who want to see animals in their natural habitat merely need to drive a couple of hours, and they’ll be right there. For a recent billboard for Joburg Zoo, Y&R South Africa counteracted this perception by focusing on one of the experiences that anyone who’s been on a game drive knows intimately -- being in an exotic animal's habitat, but not actually spotting them. As illustrated by the 'Unseen Animals' campaign, it would be much easier to see them at the Joburg Zoo.