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追逐龙
案例简介：概要 开普敦公寓上的 “数字团伙” 是世界上最危险和最暴力的团伙之一。该地区的谋杀率是世界上最高的地区之一。这是一个充满暴力和毒品的地方。如果您小时候出生在Cape Flats上，那么您很可能会成为帮派成员。但是有些人可以做到。 战略 开普帮派吸引年轻男孩需要属于某种东西。Surfshack为他们提供了另一种属于... 的 “东西”。“追龙” 是选两高、追两火之间的并列……吸毒与在海洋中冲浪的对比，以及Surfshack最终如何帮助这些孩子用冲浪代替毒品，达到新的高度。 相关性 《追龙》是一部2分钟的电影，描绘了开普敦帮派上年轻人的困境。“追龙” 是选两高、追两火之间的并列……吸毒与在海洋中冲浪的对比，以及Surfshack最终如何帮助这些孩子用冲浪代替毒品，达到新的高度。 结果 5500万媒体参与。零美元花了。Surfshack的故事正在世界各地传播-就像海洋的治愈浪潮一样。 执行 《追龙》是一部2分钟的电影，描绘了开普敦帮派上年轻人的困境。这部电影是在选择两高，追逐两把火之间的并列...吸毒与在海洋中冲浪的对比，以及Surfshack最终如何帮助这些孩子用冲浪代替毒品，达到新的高度。 运动描述 这个想法是关于海洋的治愈能力，以及它如何积极影响孩子的发展和人生观，无论他们的处境如何。Cape Flats (开普敦臭名昭著的黑帮) 上的生活黯淡。世代相传的压迫，苦难，暴力以及随之而来的一切使它成为一个很少有人摆脱的地方。这是一个真实的故事，讲述了永恒的冲浪艺术如何帮助Cape Flats的幼儿找到黑帮生活的新替代品。
追逐龙
案例简介：Synopsis The “Numbers Gangs” on the Cape Flats are among the most dangerous and violent in the world. The murder rate in this region is one of the highest in the world. It is a place riddled with violence and drugs. If you are born on the Cape Flats as a boy, chances are you will become a gang member. But there are some that make it out. Strategy The Cape gangs appeal to young boys need to belong to something. Surfshack provides them an alternative "something" to belong to ... "Chasing The Dragon" is a juxtaposition between choosing two highs, chasing two fires ... that of taking drugs vs that of surfing in the ocean, and ultimately how Surfshack helps these kids replace the drugs with the surfing for a new high. Relevancy Chasing The Dragon is a 2 minute film that depicts the plight of young men on the Cape Gangs. "Chasing The Dragon" is a juxtaposition between choosing two highs, chasing two fires ... that of taking drugs vs that of surfing in the ocean, and ultimately how Surfshack helps these kids replace the drugs with the surfing for a new high. Outcome 55 Million media engagements. Zero $ spent. The story of Surfshack is spreading across the world - just like the healing waves of the ocean. Execution Chasing the Dragon is a 2 minute film that depicts the plight of young men on the Cape Gangs. The film is a juxtaposition between choosing two highs, chasing two fires ... that of taking drugs vs that of surfing in the ocean, and ultimately how Surfshack helps these kids replace the drugs with the surfing for a new high. CampaignDescription The idea is about the healing power of the ocean and how it can positively affect a child’s development and outlook on life regardless of their situation. Life on the Cape Flats (Cape Town’s infamous Ganglands) is bleak. Generations of oppression, suffering, violence and all that comes with it makes it a place that very few ever get out of. This is a true story about how the timeless art of surfing is helping young children from the Cape Flats find a new alternative to a life of Gangsterisim.
Chasing The Dragon
案例简介：概要 开普敦公寓上的 “数字团伙” 是世界上最危险和最暴力的团伙之一。该地区的谋杀率是世界上最高的地区之一。这是一个充满暴力和毒品的地方。如果您小时候出生在Cape Flats上，那么您很可能会成为帮派成员。但是有些人可以做到。 战略 开普帮派吸引年轻男孩需要属于某种东西。Surfshack为他们提供了另一种属于... 的 “东西”。“追龙” 是选两高、追两火之间的并列……吸毒与在海洋中冲浪的对比，以及Surfshack最终如何帮助这些孩子用冲浪代替毒品，达到新的高度。 相关性 《追龙》是一部2分钟的电影，描绘了开普敦帮派上年轻人的困境。“追龙” 是选两高、追两火之间的并列……吸毒与在海洋中冲浪的对比，以及Surfshack最终如何帮助这些孩子用冲浪代替毒品，达到新的高度。 结果 5500万媒体参与。零美元花了。Surfshack的故事正在世界各地传播-就像海洋的治愈浪潮一样。 执行 《追龙》是一部2分钟的电影，描绘了开普敦帮派上年轻人的困境。这部电影是在选择两高，追逐两把火之间的并列...吸毒与在海洋中冲浪的对比，以及Surfshack最终如何帮助这些孩子用冲浪代替毒品，达到新的高度。 运动描述 这个想法是关于海洋的治愈能力，以及它如何积极影响孩子的发展和人生观，无论他们的处境如何。Cape Flats (开普敦臭名昭著的黑帮) 上的生活黯淡。世代相传的压迫，苦难，暴力以及随之而来的一切使它成为一个很少有人摆脱的地方。这是一个真实的故事，讲述了永恒的冲浪艺术如何帮助Cape Flats的幼儿找到黑帮生活的新替代品。
Chasing The Dragon
案例简介：Synopsis The “Numbers Gangs” on the Cape Flats are among the most dangerous and violent in the world. The murder rate in this region is one of the highest in the world. It is a place riddled with violence and drugs. If you are born on the Cape Flats as a boy, chances are you will become a gang member. But there are some that make it out. Strategy The Cape gangs appeal to young boys need to belong to something. Surfshack provides them an alternative "something" to belong to ... "Chasing The Dragon" is a juxtaposition between choosing two highs, chasing two fires ... that of taking drugs vs that of surfing in the ocean, and ultimately how Surfshack helps these kids replace the drugs with the surfing for a new high. Relevancy Chasing The Dragon is a 2 minute film that depicts the plight of young men on the Cape Gangs. "Chasing The Dragon" is a juxtaposition between choosing two highs, chasing two fires ... that of taking drugs vs that of surfing in the ocean, and ultimately how Surfshack helps these kids replace the drugs with the surfing for a new high. Outcome 55 Million media engagements. Zero $ spent. The story of Surfshack is spreading across the world - just like the healing waves of the ocean. Execution Chasing the Dragon is a 2 minute film that depicts the plight of young men on the Cape Gangs. The film is a juxtaposition between choosing two highs, chasing two fires ... that of taking drugs vs that of surfing in the ocean, and ultimately how Surfshack helps these kids replace the drugs with the surfing for a new high. CampaignDescription The idea is about the healing power of the ocean and how it can positively affect a child’s development and outlook on life regardless of their situation. Life on the Cape Flats (Cape Town’s infamous Ganglands) is bleak. Generations of oppression, suffering, violence and all that comes with it makes it a place that very few ever get out of. This is a true story about how the timeless art of surfing is helping young children from the Cape Flats find a new alternative to a life of Gangsterisim.
追逐龙
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Chasing The Dragon
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基本信息
- 广告战役： #Surfshack-影视-af73#
- 广告品牌： Surfshack
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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