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葛兰素史克/霍利克斯: 新加坡格雷集团的霍利克斯营养探索
案例简介:
葛兰素史克/霍利克斯: 新加坡格雷集团的霍利克斯营养探索
案例简介:
GSK/ Horlicks: Horlicks Nutriquest by Grey Group Singapore
案例简介:
GSK/ Horlicks: Horlicks Nutriquest by Grey Group Singapore
案例简介:
葛兰素史克/霍利克斯: 新加坡格雷集团的霍利克斯营养探索
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GSK/ Horlicks: Horlicks Nutriquest by Grey Group Singapore
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The multi platform campaign is built around an immersive game for kids, designed to help educate them on the importance of nutrition. The campaign focuses around the story of Dr. Greedy and his Metaloids taking over The Horlicks Factory. In order to stop the evil genius, four heroes, Omair, Akin, Ida and Damien, need to unite to stop him.CreditsGSK VP & Global Business Lead, Family Nutrition: Michael DuffyGSK Marketing Director Asia, Family Nutrition: Tom WellsJunior Art Director: Eugene TanSenior Graphic Designer: Luis FabraVice President and Senior Executive Producer: Brendan CravitzProducer: Lauren ReillyVice President, GSK: Mimi NicklinExecutive Vice President, GSK: Tom EvansAccount Director: Penelope WetherillAccount Manager: Celestine QuekVice President, Global Strategy Director: Judd LabartheRegional PR & Corp Communications Director: Huma QureshiRegional Corporate Communications Executive: Pang Yanrong
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