Horlicks in its latest campaign highlights the pressure students in Kota (a hub for coaching centers for entrance examinations to various colleges) have to go through and encourages their families to be more supportive. The spot titled ' Fearless Kota' features students talking about the fear and the phobia they face before examinations. The spot enlightens about how due to exam stress 88 students have committed suicide in the past four years. Therefore, to combat the stress, the brand recommends families to visit the kids and provide them with emotional support. The spot also surprises few students by arranging for their parents to come over to see them and let them know that even if they don't make it, its alright.CreditsCampaign Elements:DigitalClient : GSKCreative Agency : FCB UlkaCCO: Swati BhattacharyaCreative Team : Abhijeet Ray, Gayatri Sriram, Shailesh KhandeparkarAccount Management : Debarpita Banerjee Jyotsana Singh Kaushik, Yaman Gogia, Vishakha KhattriDirector (of the TVC) : Dhruv GroverExécutive Producer : Aanchal Bhargava, Anshul JainProduction House : Onions Creative MediaTVC Details : DigitalWorking title of film : Fearless KotaDuration : 2 minutes 30 secondsCampaign breaks as of : 24.01.2018