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案例简介：在 RIMI 超市开业的一周前，城市居民发现公共汽车候车亭的墙上有几卷卫生纸，它们可以被移走带回家。卷越多，新的超市信息就越清晰，从而放大了低价。免费获得生活中的东西是罕见的。但是 49,879 的东西可以得到一个好的价格。从 4月1日开始的每一天。一个用隐藏相机制作的剪辑通过电子邮件成功传播。这一原则允许我们从竞争中脱颖而出，而不是折扣，每周我们都在广播中赠送一些好的东西，这在各种媒体上持续了整整一个月。
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案例简介：A week before the opening of the RIMI Hypermarket, city residents discover that there are rolls of toilet paper on the walls of bus shelters and that they can be removed and taken home. The more rolls were taken, the more clear became the new hypermarketâs message amplifying the low prices. Itâs rare to get things in life for free. But a good price can be got for 49,879 things. Everydayâstarting April 1. A clip made with a hidden camera was circulated successfully via e-mail. The principle that allowed us to stand out from the competition â instead of discounts, each week we gave away something nice on the radio as well, and this lasted a whole month in various media.
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案例简介：在 RIMI 超市开业的一周前，城市居民发现公共汽车候车亭的墙上有几卷卫生纸，它们可以被移走带回家。卷越多，新的超市信息就越清晰，从而放大了低价。免费获得生活中的东西是罕见的。但是 49,879 的东西可以得到一个好的价格。从 4月1日开始的每一天。一个用隐藏相机制作的剪辑通过电子邮件成功传播。这一原则允许我们从竞争中脱颖而出，而不是折扣，每周我们都在广播中赠送一些好的东西，这在各种媒体上持续了整整一个月。
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案例简介：A week before the opening of the RIMI Hypermarket, city residents discover that there are rolls of toilet paper on the walls of bus shelters and that they can be removed and taken home. The more rolls were taken, the more clear became the new hypermarketâs message amplifying the low prices. Itâs rare to get things in life for free. But a good price can be got for 49,879 things. Everydayâstarting April 1. A clip made with a hidden camera was circulated successfully via e-mail. The principle that allowed us to stand out from the competition â instead of discounts, each week we gave away something nice on the radio as well, and this lasted a whole month in various media.
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