本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
詹姆逊头韵
案例简介：非洲制作的长拷贝印刷广告很少。出于多种原因，我们决定采用这种方法。首先，虽然消费者可能熟悉品牌的包装，但到目前为止，广告并没有以品牌特征的方式传递太多。其次，公平地假设品牌的受众是合理的高端市场，因此能够消化故事并理解复制品的开玩笑性质。在副本中，我们还可以在保乐力加系列中包括许多其他品牌。我们对广告有非常积极的反馈，保乐力加已经决定将它推广到比最初预期的更广泛的泛非受众。
詹姆逊头韵
案例简介：There are very few long-copy print ads produced in Africa. We decided on this approach for a number of reasons. First, while consumers may be familiar with the packaging of the brand, the advertising so far hasn’t delivered very much in the way of brand character. Secondly, it is fair to assume that the audience for the brand is reasonably up-market, and therefore capable of digesting the story and understanding the tongue-in-cheek nature of the copy. In the copy we are also able to include a number of other brands in the Pernod-Ricard line-up. We have had very positive feedback on the ad, and Pernod-Ricard has decided to roll it our to a much broader pan-African audience than was originally intended.
Jameson Alliteration
案例简介：非洲制作的长拷贝印刷广告很少。出于多种原因，我们决定采用这种方法。首先，虽然消费者可能熟悉品牌的包装，但到目前为止，广告并没有以品牌特征的方式传递太多。其次，公平地假设品牌的受众是合理的高端市场，因此能够消化故事并理解复制品的开玩笑性质。在副本中，我们还可以在保乐力加系列中包括许多其他品牌。我们对广告有非常积极的反馈，保乐力加已经决定将它推广到比最初预期的更广泛的泛非受众。
Jameson Alliteration
案例简介：There are very few long-copy print ads produced in Africa. We decided on this approach for a number of reasons. First, while consumers may be familiar with the packaging of the brand, the advertising so far hasn’t delivered very much in the way of brand character. Secondly, it is fair to assume that the audience for the brand is reasonably up-market, and therefore capable of digesting the story and understanding the tongue-in-cheek nature of the copy. In the copy we are also able to include a number of other brands in the Pernod-Ricard line-up. We have had very positive feedback on the ad, and Pernod-Ricard has decided to roll it our to a much broader pan-African audience than was originally intended.
詹姆逊头韵
暂无简介
Jameson Alliteration
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
