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漂白剂野兽
案例简介：肯尼亚市场的漂白剂几乎都是一样的，以至于许多不同的品牌都是在同一家工厂生产的。每个人都知道，没有必要描述漂白剂是如何工作的。我们的产品和它的竞争对手做的完全一样。ACE 面临的挑战主要是品牌识别。结合一些新的包装，我们决定以惊人的新形象重新推出该品牌。而不是标准的 “穿着闪闪发光的白色制服的小学生” 或 “穿着耀眼的白色衬衫的商人”，我们选择了一点乐趣，并通过使用看起来像的动物来突出美白特性如果他们被浸入 ACE 漂白剂中，就非常不同了!容易理解，与竞争对手的普通活动非常不同。
漂白剂野兽
案例简介：Bleaches in the Kenyan market are all virtually the same, to the point that many of the different brands are produced in the same factory. There is no need to describe how bleach works, everybody knows. And our product does exactly the same thing as its competitors. The challenge for ACE is primarily brand recognition. In conjunction with some new packaging, we decided to relaunch the brand with a startling new image. Instead of the standard “schoolkid in a gleaming white uniform” or “businessman in dazzling white shirt” we chose to have a little bit of fun and highlight the whitening properties by using animals that would look very different if they were dipped into ACE bleach! Easy to understand and very different from the mundane campaigns from competitors.
Bleach Beasts
案例简介：肯尼亚市场的漂白剂几乎都是一样的，以至于许多不同的品牌都是在同一家工厂生产的。每个人都知道，没有必要描述漂白剂是如何工作的。我们的产品和它的竞争对手做的完全一样。ACE 面临的挑战主要是品牌识别。结合一些新的包装，我们决定以惊人的新形象重新推出该品牌。而不是标准的 “穿着闪闪发光的白色制服的小学生” 或 “穿着耀眼的白色衬衫的商人”，我们选择了一点乐趣，并通过使用看起来像的动物来突出美白特性如果他们被浸入 ACE 漂白剂中，就非常不同了!容易理解，与竞争对手的普通活动非常不同。
Bleach Beasts
案例简介：Bleaches in the Kenyan market are all virtually the same, to the point that many of the different brands are produced in the same factory. There is no need to describe how bleach works, everybody knows. And our product does exactly the same thing as its competitors. The challenge for ACE is primarily brand recognition. In conjunction with some new packaging, we decided to relaunch the brand with a startling new image. Instead of the standard “schoolkid in a gleaming white uniform” or “businessman in dazzling white shirt” we chose to have a little bit of fun and highlight the whitening properties by using animals that would look very different if they were dipped into ACE bleach! Easy to understand and very different from the mundane campaigns from competitors.
漂白剂野兽
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Bleach Beasts
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基本信息
- 广告战役： #Ace Bleach and Detergent-平面-d152#
- 广告品牌： Ace Bleach and Detergent
- 发布日期： 2013-04-01
- 行业领域： 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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