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之前和之后
案例简介：Power Vibe 工作室要求 TBWA 东非为他们的新健身房创造意识, 让人们相信他们的减肥策略和特殊设备真的可以改变他们潜在客户的体质和健康状况。但是他们必须克服这样的看法 (甚至在非洲!) 所有的广告都在 Photoshop 中被修饰，因此这些图像不再可信。 TBWA 提出的解决方案是一个现实生活中的 “前后” 演示，展示了健康健康的人和不太健康的人之间的巨大区别!两个身材完全不同的女孩穿着完全一样，并排走过当地的购物区。当他们经过的时候，他们的 t恤背面写着 “之前” 和 “之后”，“之后” 的衬衫上写着健身房的标志和 “建立一个区别” 的口号。惊讶的旁观者有点笑。相当多的人要求提供更多的信息，并打算加入这个项目。点击这个链接，亲自看看他们的反应: http://www.youtube.com/watch?v=ljVnso69n60&feature=g-upl
之前和之后
案例简介：Power Vibe Studio asked TBWA East Africa to create awareness for their new gym, and to convince people that their weight-loss strategies and special equipment could really build a difference in the physique and fitness of their potential clients. But they had to overcome the perception (even in Africa!) that all ads are retouched in Photoshop and therefore those images are no longer believable. The solution that TBWA proposed was a real-life "Before & After" demonstration showing the dramatic difference between a healthy & fit person – and someone not quite so fit! Two girls of quite different physiques were dressed identically and walked side-by-side through local shopping areas. As they passed, their T-shirts read "Before" and "After" on the back, with the “After” shirt carrying the gym logo and the slogan "build a difference". Surprised onlookers had a bit of a chuckle. And quite a few of them asked for more information, with intentions of joining the programme. See for yourself how they reacted by clicking on this link: http://www.youtube.com/watch?v=ljVnso69n60&feature=g-upl
Before & After
案例简介：Power Vibe 工作室要求 TBWA 东非为他们的新健身房创造意识, 让人们相信他们的减肥策略和特殊设备真的可以改变他们潜在客户的体质和健康状况。但是他们必须克服这样的看法 (甚至在非洲!) 所有的广告都在 Photoshop 中被修饰，因此这些图像不再可信。 TBWA 提出的解决方案是一个现实生活中的 “前后” 演示，展示了健康健康的人和不太健康的人之间的巨大区别!两个身材完全不同的女孩穿着完全一样，并排走过当地的购物区。当他们经过的时候，他们的 t恤背面写着 “之前” 和 “之后”，“之后” 的衬衫上写着健身房的标志和 “建立一个区别” 的口号。惊讶的旁观者有点笑。相当多的人要求提供更多的信息，并打算加入这个项目。点击这个链接，亲自看看他们的反应: http://www.youtube.com/watch?v=ljVnso69n60&feature=g-upl
Before & After
案例简介：Power Vibe Studio asked TBWA East Africa to create awareness for their new gym, and to convince people that their weight-loss strategies and special equipment could really build a difference in the physique and fitness of their potential clients. But they had to overcome the perception (even in Africa!) that all ads are retouched in Photoshop and therefore those images are no longer believable. The solution that TBWA proposed was a real-life "Before & After" demonstration showing the dramatic difference between a healthy & fit person – and someone not quite so fit! Two girls of quite different physiques were dressed identically and walked side-by-side through local shopping areas. As they passed, their T-shirts read "Before" and "After" on the back, with the “After” shirt carrying the gym logo and the slogan "build a difference". Surprised onlookers had a bit of a chuckle. And quite a few of them asked for more information, with intentions of joining the programme. See for yourself how they reacted by clicking on this link: http://www.youtube.com/watch?v=ljVnso69n60&feature=g-upl
之前和之后
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Before & After
暂无简介
基本信息
- 广告品牌： Power Vibe Studio
- 发布日期： 2012-05-01
- 行业领域： 生活服务 , 医疗/护理
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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