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英国脱欧保证运动
案例简介:P & O Ferries发起了一项运动,利用围绕英国退欧的持续对话,推出了一系列广告,这些广告将在全国媒体、高影响力OOH和社交媒体上投放,直到1月31日英国计划退出欧盟。 该活动旨在通过提醒消费者,尽管充满政治气氛,但轮渡旅行仍照常进行,从而直接解决这一问题。毕竟,P & O渡轮已经将英国与欧盟连接了180多年。这些广告旨在灌输信心,无论世界上发生什么,P & O渡轮都会过境。
英国脱欧保证运动
案例简介:P&O Ferries has launched a campaign tapping into the ongoing conversations around Brexit with a series of ads that will run in full page national press, high impact OOH, and social until 31st January, when the UK is scheduled to leave the EU. The campaign aims to approach the subject head-on by reminding consumers that, despite the politically charged atmosphere, for ferry travel it is business as usual. After all, P&O Ferries has been connecting the UK to EU for over 180 years. The ads aim to instil confidence that no matter what is happening in the world P&O Ferries will be making those crossings.
Brexit Reassurance Campaign
案例简介:P & O Ferries发起了一项运动,利用围绕英国退欧的持续对话,推出了一系列广告,这些广告将在全国媒体、高影响力OOH和社交媒体上投放,直到1月31日英国计划退出欧盟。 该活动旨在通过提醒消费者,尽管充满政治气氛,但轮渡旅行仍照常进行,从而直接解决这一问题。毕竟,P & O渡轮已经将英国与欧盟连接了180多年。这些广告旨在灌输信心,无论世界上发生什么,P & O渡轮都会过境。
Brexit Reassurance Campaign
案例简介:P&O Ferries has launched a campaign tapping into the ongoing conversations around Brexit with a series of ads that will run in full page national press, high impact OOH, and social until 31st January, when the UK is scheduled to leave the EU. The campaign aims to approach the subject head-on by reminding consumers that, despite the politically charged atmosphere, for ferry travel it is business as usual. After all, P&O Ferries has been connecting the UK to EU for over 180 years. The ads aim to instil confidence that no matter what is happening in the world P&O Ferries will be making those crossings.
英国脱欧保证运动
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Brexit Reassurance Campaign
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基本信息
- 广告战役: #P&O Ferries-户外-9d93#
- 广告品牌: P&O Ferries
- 发布日期: 2000
- 行业领域: 生活服务
- 媒体类别: 户外 , 活动
- 广告语言: 英语
- 媒介平台: 网络
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