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ELO 泰迪熊
案例简介：创意执行: 作为一家公立医院，它主要治疗资源很少的家庭，所以它需要是他们不用花太多钱就可以参与的事情。有了 ELOs 和它的内置应用程序，手机在另一端，我们找到了一个完全没有成本的解决方案, 正如 WhatsApp 在任何智能手机家庭和朋友身上工作一样，信息是免费发送的。每个孩子都收到一个 ELO，每个 ELO 都有一个特定的号码给朋友和家人，这样他们就知道在哪里给那个特定的孩子发送信息。 除了给孩子和他们的家庭带来巨大的幸福和缓解之外，ELOs 成为了一种国际现象。该项目为医院带来了一个看不见的能见度，在国内和国际上获得了 700万美元的媒体收入。它仅在社交网络上就影响了 6000万人，并成为全国和国外医院的医疗基准，被写在不同国家的医疗和健康出版物中。 Amaral Carvalho 医院是拉丁美洲癌症治疗的参考。对于接受治疗的儿童来说，隔离比任何身体疼痛都更伤人。他们被从正常的日常生活中拉出来，远离朋友和家人，因为他们的防守很低。为了帮助缩短这一距离，灵感来自经典泰迪熊 (儿童的象征性伴侣), 我们开发了一种特殊的熊系列，每当孩子们按下泰迪的手时，它们都会接收和播放来自家庭和朋友的 WhatsApp 发送的音频笔记。他们被命名为 “ELO” (意思是 “链接”)，因为他们把住院的孩子和他们从家里错过的爱联系在一起。ELOs 对孩子们和他们的家庭产生了巨大的影响, 当该项目的视频发布在医院的 fanpage 上时，它成为巴西最受欢迎的视频之一，也是国内外医院的医疗基准。
ELO 泰迪熊
案例简介：Creative Execution: Being a public hospital, it treats mainly families that have little resources, so it needed to be something that they could all participate in without spending much of money. With the ELOs and its built-in app on one end and cell phones on the other, we found a totally costless solution, as WhatsApp works in any smartphone family and friends had and the messages are sent for free. Each child received one ELO and each one had a specific number that was given to friends and family so that they’d know where to send the message for that specific child. Aside from bringing enormous happiness and relieve to both the children and their families, the ELOs became an international phenomenon. The project brought an unseen visibility for the hospital with a calculated U$7 million in earned media nationally and internationally. It impacted over 60 million people on social networks alone and became a medical benchmark for hospitals throughout the country and abroad, being written about in medical and health publications in different countries. Amaral Carvalho Hospital is a reference on the treatment of cancer in Latin America. For children undergoing treatment, isolation can hurt more than any physical pain. They are pulled from their normal routine and away from friends and family for their low defenses. To help shorten this distance, inspired by classic teddy bears (symbolic companion of children), we developed a special line of bears that receive and play audio notes from WhatsApp sent from family and friends everytime children press the teddy’s hand. They were named “ELO” (means “LINK”) for linking hospitalized children with the love they miss from home. The ELOs made a huge impact on the kids and their families, and when the project’s video was posted on the hospital’s fanpage it became one of the most shared videos in Brazil and a medical benchmark for hospitals troughout the country and abroad.
ELO TEDDY BEAR
案例简介：创意执行: 作为一家公立医院，它主要治疗资源很少的家庭，所以它需要是他们不用花太多钱就可以参与的事情。有了 ELOs 和它的内置应用程序，手机在另一端，我们找到了一个完全没有成本的解决方案, 正如 WhatsApp 在任何智能手机家庭和朋友身上工作一样，信息是免费发送的。每个孩子都收到一个 ELO，每个 ELO 都有一个特定的号码给朋友和家人，这样他们就知道在哪里给那个特定的孩子发送信息。 除了给孩子和他们的家庭带来巨大的幸福和缓解之外，ELOs 成为了一种国际现象。该项目为医院带来了一个看不见的能见度，在国内和国际上获得了 700万美元的媒体收入。它仅在社交网络上就影响了 6000万人，并成为全国和国外医院的医疗基准，被写在不同国家的医疗和健康出版物中。 Amaral Carvalho 医院是拉丁美洲癌症治疗的参考。对于接受治疗的儿童来说，隔离比任何身体疼痛都更伤人。他们被从正常的日常生活中拉出来，远离朋友和家人，因为他们的防守很低。为了帮助缩短这一距离，灵感来自经典泰迪熊 (儿童的象征性伴侣), 我们开发了一种特殊的熊系列，每当孩子们按下泰迪的手时，它们都会接收和播放来自家庭和朋友的 WhatsApp 发送的音频笔记。他们被命名为 “ELO” (意思是 “链接”)，因为他们把住院的孩子和他们从家里错过的爱联系在一起。ELOs 对孩子们和他们的家庭产生了巨大的影响, 当该项目的视频发布在医院的 fanpage 上时，它成为巴西最受欢迎的视频之一，也是国内外医院的医疗基准。
ELO TEDDY BEAR
案例简介：Creative Execution: Being a public hospital, it treats mainly families that have little resources, so it needed to be something that they could all participate in without spending much of money. With the ELOs and its built-in app on one end and cell phones on the other, we found a totally costless solution, as WhatsApp works in any smartphone family and friends had and the messages are sent for free. Each child received one ELO and each one had a specific number that was given to friends and family so that they’d know where to send the message for that specific child. Aside from bringing enormous happiness and relieve to both the children and their families, the ELOs became an international phenomenon. The project brought an unseen visibility for the hospital with a calculated U$7 million in earned media nationally and internationally. It impacted over 60 million people on social networks alone and became a medical benchmark for hospitals throughout the country and abroad, being written about in medical and health publications in different countries. Amaral Carvalho Hospital is a reference on the treatment of cancer in Latin America. For children undergoing treatment, isolation can hurt more than any physical pain. They are pulled from their normal routine and away from friends and family for their low defenses. To help shorten this distance, inspired by classic teddy bears (symbolic companion of children), we developed a special line of bears that receive and play audio notes from WhatsApp sent from family and friends everytime children press the teddy’s hand. They were named “ELO” (means “LINK”) for linking hospitalized children with the love they miss from home. The ELOs made a huge impact on the kids and their families, and when the project’s video was posted on the hospital’s fanpage it became one of the most shared videos in Brazil and a medical benchmark for hospitals troughout the country and abroad.
ELO 泰迪熊
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ELO TEDDY BEAR
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