Jägermeister Coolpack|海报/平面|广告营销案例【ADGuider广告指南】

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J ä germeister Coolpack

案例简介：J ä germeister 的复杂味道在-18 ℃ 下味道最好但是消费者经常在室温下储存甚至饮用，导致产品体验不佳。我们决定在最直接的接触点 -- 瓶子本身 -- 解决这个问题，而不是做通常的广告宣传，告诉消费者供应 j ä germeister 冰镇的好处。因此，通过将包装转化为信息，创新的 CoolPack 版宣传了 “最好用的冰镇” 的想法, 将经典的 j ä germeister 瓶与典型 coolpacks 的标志性形状相结合。

J ä germeister Coolpack

案例简介：The complex flavors of Jägermeister taste best at -18°C. But consumers often store and even drink it at room temperature, resulting in a subpar product experience. Instead of doing the usual advertising campaign that would tell consumers about the benefit of serving Jägermeister ice cold, we decided to tackle the problem at the most immediate touchpoint: the bottle itself. So, by turning the packaging into the message, the innovative CoolPack Edition promotes the idea of „best used ice cold“ all by itself, combining the classic Jägermeister bottle with the iconic shape of typical coolpacks.