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酒店
案例简介:描述 AirBnB主导了酒店业,但洪都拉斯玛雅酒店决定反击。我们把酒店的房间变成了别致的公寓,就像人们在AirBnB上预订的那样。我们把每个酒店员工都变成了主人,把他们的房间出租给服务。客人抵达时可能会感到困惑,但他们很快就看到他们得到了他们签约的一切-甚至更多。 洪都拉斯奥美为洪都拉斯玛雅酒店创建的直接广告,类别为: 酒店、旅游。
酒店
案例简介:Description AirBnB has dominated the hotel industry, but the Honduras Maya Hotel decided to fight back. We turned the hotel’s rooms into chic apartments, just like the ones people would book on AirBnB. And we turned every hotel employee into a host, putting their rooms up for rent on the service. Guests might have been confused upon arrival, but they soon saw that they got everything they signed up for—and much more. Direct advertisement created by Ogilvy, Honduras for Hotel Honduras Maya, within the category: Hospitality, Tourism.
Hotelbnb
案例简介:描述 AirBnB主导了酒店业,但洪都拉斯玛雅酒店决定反击。我们把酒店的房间变成了别致的公寓,就像人们在AirBnB上预订的那样。我们把每个酒店员工都变成了主人,把他们的房间出租给服务。客人抵达时可能会感到困惑,但他们很快就看到他们得到了他们签约的一切-甚至更多。 洪都拉斯奥美为洪都拉斯玛雅酒店创建的直接广告,类别为: 酒店、旅游。
Hotelbnb
案例简介:Description AirBnB has dominated the hotel industry, but the Honduras Maya Hotel decided to fight back. We turned the hotel’s rooms into chic apartments, just like the ones people would book on AirBnB. And we turned every hotel employee into a host, putting their rooms up for rent on the service. Guests might have been confused upon arrival, but they soon saw that they got everything they signed up for—and much more. Direct advertisement created by Ogilvy, Honduras for Hotel Honduras Maya, within the category: Hospitality, Tourism.
酒店
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Hotelbnb
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基本信息
- 广告战役: #Hotel Honduras Maya-网络-5af2#
- 广告品牌: Hotel Honduras Maya
- 发布日期: 2000
- 行业领域: 互联网服务 , 文娱/内容
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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