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洪都拉斯玛雅酒店: 奥美SG酒店
案例简介:
洪都拉斯玛雅酒店: 奥美SG酒店
案例简介:
Honduras Maya Hotel: Hotelbnb by Ogilvy SG
案例简介:
Honduras Maya Hotel: Hotelbnb by Ogilvy SG
案例简介:
洪都拉斯玛雅酒店: 奥美SG酒店
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Honduras Maya Hotel: Hotelbnb by Ogilvy SG
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AirBnB has dominated the hotel industry, but the Honduras Maya Hotel decided to fight back. They turned the hotel’s rooms into chic apartments, just like the ones people would book on AirBnB. And they turned every hotel employee into a host, putting their rooms up for rent on the service.Guests might have been confused upon arrival, but they soon saw that they got everything they signed up for—and much more.CreditsCampaign name: HotelbnbAgency: Ogilvy HondurasBrand: Hotel Honduras MayaExecutive Creative Director: Sebastián BuloriniCreative Director: Wanda Cálix, César ChinchillaArt Director: Andrés VillalobosCreative Team: Jorge Morales, Wanda Cálix, César Chinchilla, Andrés VillalobosDigital Director: Rodrigo GallagherPlanning Director: Alan CruzProduction Company: 14 to the Latam CenterDirector: Julián MairaProducer: Luis Flores
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