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全球广播电台: 首都早餐-总统先生的节目新思路
案例简介:
全球广播电台: 首都早餐-总统先生的节目新思路
案例简介:
Global Radio: Capital Breakfast – New Ideas For The Show by Mr President
案例简介:
Global Radio: Capital Breakfast – New Ideas For The Show by Mr President
案例简介:
全球广播电台: 首都早餐-总统先生的节目新思路
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Global Radio: Capital Breakfast – New Ideas For The Show by Mr President
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Global has used the first episode of the X Factor to promote the Capital London Breakfast Show with Roman Kemp. Opting for the ‘ITV Presents’ slot, introduced by an ITV voice at the start of the ad break, the ad features Kemp in a series of unlikely scenarios with Ed Sheeran, Liam Payne, Katy Perry, Niall Horan, Little Mix and a host of other stars. The 60 and 30-second spots, created by Mr President, will be supported by a social media push running across YouTube, Snapchat and Instagram Stories featuring more artists as well as outdoor activity reflecting the new ad. The work follows Global’s ‘You may not know the name, but you will know the music’ campaign celebrating Classic FM’s 25th birthday running in Picturehouse cinemas across the UK.CreditsMedia agency PhdCreative agency Mr. PresidentExecutive Creative, director & partner Jon GledstonePlanning director Kenny NicholsonBusiness Director Hannah PartridgeAccount director Tom TrevelyanAudio Production Dan Hill, Ashley Bard (Global)Producers Nikki Cramphorn & Harriette LarderProduction company Hoi Polloi MediaDirector Chris FaithProducers Pete Shuttleworth & Kelley RalphProduction managers Archie Johnson StewarDirectors of Photography Olly Wiggins, Benedict SpenceOffline editors TenthreeEditor Kevin PalmerPost-production The Mill
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