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TellyFest
案例简介：Freesat 的 TellyFest 活动向英国最热情的电视迷致敬 总统先生的新运动在独立电视台首次亮相，以表明没有什么能像伟大的电视一样把人们聚集在一起 伦敦 -- 2018年11月5日 -- 欢迎来到 TellyFest，这是一个虚构的粉丝大会，汇集了超级粉丝的折衷组合，装扮成他们最喜欢的电视角色。总统先生为免费卫星电视平台 Freesat 发起的新运动充满了对英国当前和过去几十年最喜欢的电视节目和时刻的厚颜无耻的引用。 TellyFest 对电视迷来说是一个快乐的感觉良好的财富。聪明的铸造突出隐藏和微妙的参考电视爱好者从 40 多个难忘的节目过去和现在，没有别人比老大哥的马库斯本特利叙述。 “自从几年前我们推出“ 难以置信的好 ”战略以来，Freesat 已经看到了令人难以置信的增长。我们与总统先生合作，在这个平台上建设，并提高人们的意识，即英国各地的人们可以在没有每月订阅费的情况下获得他们喜欢的所有电视。我们喜欢 TellyFest 作为一种展示和庆祝电视带来的文化接触点的方式，”Freesat 营销总监安德烈 · 桑托斯评论道。 全国电视广告将是独立电视台的独家广告，在一些最大的黄金时段播出，包括加冕街，我是名人.，等等。该活动还将在 VOD 以及通过社交和数字营销进行宣传。新的广告和广告是由局外人电视台的吉姆 · 吉尔克里斯特执导的。 总裁先生的执行创意总监兼合伙人乔恩 · 格莱斯顿解释说，“目前英国是一个分裂的地方。但是很少有事情能让我们像伟大的电视一样走到一起; 我们讨论它，重温它，分享它。由于 Freesat 免费为每个人提供了所有最好的电视时刻，我们将 TellyFest 设想为一个虚构的喜剧聚会，电视超级粉丝聚集在一起庆祝他们最喜欢的角色和时刻。" Freesat 的新 TellyFest 活动建立在品牌定义理念 “难以置信的好” 的基础上，专注于品牌的沟通。受客户反馈的启发，“令人难以置信的好” 是一旦客户摆脱昂贵的每月有线电视订阅服务，转而使用 Freesat，他们会强烈分享这种情绪。现在，200万的人通过免费电视体验他们喜欢的所有伟大的电视，没有月费。 关于总统先生 总统先生是一家总部位于伦敦 Soho 广场的独立创意机构，由尼克 · 埃梅尔、克莱尔 · 海因斯、劳拉 · 乔丹 · 班巴奇于 2012年创立相信品牌是他们最强大的时候，他们说话和行为。该机构赢得了无数的赞誉，包括 2017年的鼓形机构和 2016 年的广告时代银牌小型国际机构。Www.mrpresident.co
TellyFest
案例简介：Freesat’s TellyFest campaign pays tribute to Britain’s most enthusiastic TV fans The new campaign by Mr President debuts on ITV to demonstrate that nothing brings people together like great telly LONDON - 5 November 2018 - Welcome to TellyFest, a fictional fan convention that brings together an eclectic mix of superfans, dressing up as their favourite characters from TV. Mr President’s new campaign for Freesat, the subscription-free satellite TV platform, is filled with cheeky references to the UK’s favourite TV shows and moments over the current and past decades. TellyFest is a joyous feel-good bonanza for TV obsessives. Clever casting highlights hidden and subtle references for telly enthusiasts from over 40 memorable shows past and present, narrated by none other than Big Brother’s Marcus Bentley. “Freesat has seen incredible growth since we launched our “Unbelievably Good” strategy a couple of years ago. We worked with Mr President to build on that platform and drive awareness that people across the UK can get all the telly they love without the monthly subscription fees. We loved the idea of TellyFest as a way to show, and celebrate, the cultural touchpoints that TV brings,” commented Andre Santos, Director of Marketing at Freesat. The national TV ad will be exclusive to ITV, airing during some of the biggest prime time slots, including Coronation Street, I'm a Celebrity..., and more. The campaign will also be featured on VOD and via social and digital marketing. The new ad and idents were directed by Outsider TV’s Jim Gilchrist. Jon Gledstone, Executive Creative Director and Partner at Mr. President, explained, “The UK is a divided place at the moment. But few things bring us together like great telly; we discuss it, relive it and share it. Since Freesat has all of the best telly moments for everyone for free, we envisaged TellyFest as a fictional confab à la Comic-Con where telly superfans come together to celebrate their favourite characters and moments.” Freesat’s new TellyFest campaign builds on the Brand Defining Idea “Unbelievably Good” that focuses the brand’s communications. Inspired by customer feedback, “Unbelievably Good” is the sentiment that customers overwhelming share once they get rid of their pricey monthly cable subscription service and switch to Freesat. Now, 2 million people experience all the great TV that they love without the monthly fee by being on Freesat. About Mr. President An independent creative agency based in Soho Square, London, Mr. President was founded in 2012 by Nick Emmel, Claire Hynes, Laura Jordan Bambach, with the belief that brands are their most powerful when they speak and act as one. The agency has earned numerous accolades, including The Drum Agency of the Year in 2017 and Ad Age Silver Small International Agency of the Year 2016. www.mrpresident.co
TellyFest
案例简介：Freesat 的 TellyFest 活动向英国最热情的电视迷致敬 总统先生的新运动在独立电视台首次亮相，以表明没有什么能像伟大的电视一样把人们聚集在一起 伦敦 -- 2018年11月5日 -- 欢迎来到 TellyFest，这是一个虚构的粉丝大会，汇集了超级粉丝的折衷组合，装扮成他们最喜欢的电视角色。总统先生为免费卫星电视平台 Freesat 发起的新运动充满了对英国当前和过去几十年最喜欢的电视节目和时刻的厚颜无耻的引用。 TellyFest 对电视迷来说是一个快乐的感觉良好的财富。聪明的铸造突出隐藏和微妙的参考电视爱好者从 40 多个难忘的节目过去和现在，没有别人比老大哥的马库斯本特利叙述。 “自从几年前我们推出“ 难以置信的好 ”战略以来，Freesat 已经看到了令人难以置信的增长。我们与总统先生合作，在这个平台上建设，并提高人们的意识，即英国各地的人们可以在没有每月订阅费的情况下获得他们喜欢的所有电视。我们喜欢 TellyFest 作为一种展示和庆祝电视带来的文化接触点的方式，”Freesat 营销总监安德烈 · 桑托斯评论道。 全国电视广告将是独立电视台的独家广告，在一些最大的黄金时段播出，包括加冕街，我是名人.，等等。该活动还将在 VOD 以及通过社交和数字营销进行宣传。新的广告和广告是由局外人电视台的吉姆 · 吉尔克里斯特执导的。 总裁先生的执行创意总监兼合伙人乔恩 · 格莱斯顿解释说，“目前英国是一个分裂的地方。但是很少有事情能让我们像伟大的电视一样走到一起; 我们讨论它，重温它，分享它。由于 Freesat 免费为每个人提供了所有最好的电视时刻，我们将 TellyFest 设想为一个虚构的喜剧聚会，电视超级粉丝聚集在一起庆祝他们最喜欢的角色和时刻。" Freesat 的新 TellyFest 活动建立在品牌定义理念 “难以置信的好” 的基础上，专注于品牌的沟通。受客户反馈的启发，“令人难以置信的好” 是一旦客户摆脱昂贵的每月有线电视订阅服务，转而使用 Freesat，他们会强烈分享这种情绪。现在，200万的人通过免费电视体验他们喜欢的所有伟大的电视，没有月费。 关于总统先生 总统先生是一家总部位于伦敦 Soho 广场的独立创意机构，由尼克 · 埃梅尔、克莱尔 · 海因斯、劳拉 · 乔丹 · 班巴奇于 2012年创立相信品牌是他们最强大的时候，他们说话和行为。该机构赢得了无数的赞誉，包括 2017年的鼓形机构和 2016 年的广告时代银牌小型国际机构。Www.mrpresident.co
TellyFest
案例简介：Freesat’s TellyFest campaign pays tribute to Britain’s most enthusiastic TV fans The new campaign by Mr President debuts on ITV to demonstrate that nothing brings people together like great telly LONDON - 5 November 2018 - Welcome to TellyFest, a fictional fan convention that brings together an eclectic mix of superfans, dressing up as their favourite characters from TV. Mr President’s new campaign for Freesat, the subscription-free satellite TV platform, is filled with cheeky references to the UK’s favourite TV shows and moments over the current and past decades. TellyFest is a joyous feel-good bonanza for TV obsessives. Clever casting highlights hidden and subtle references for telly enthusiasts from over 40 memorable shows past and present, narrated by none other than Big Brother’s Marcus Bentley. “Freesat has seen incredible growth since we launched our “Unbelievably Good” strategy a couple of years ago. We worked with Mr President to build on that platform and drive awareness that people across the UK can get all the telly they love without the monthly subscription fees. We loved the idea of TellyFest as a way to show, and celebrate, the cultural touchpoints that TV brings,” commented Andre Santos, Director of Marketing at Freesat. The national TV ad will be exclusive to ITV, airing during some of the biggest prime time slots, including Coronation Street, I'm a Celebrity..., and more. The campaign will also be featured on VOD and via social and digital marketing. The new ad and idents were directed by Outsider TV’s Jim Gilchrist. Jon Gledstone, Executive Creative Director and Partner at Mr. President, explained, “The UK is a divided place at the moment. But few things bring us together like great telly; we discuss it, relive it and share it. Since Freesat has all of the best telly moments for everyone for free, we envisaged TellyFest as a fictional confab à la Comic-Con where telly superfans come together to celebrate their favourite characters and moments.” Freesat’s new TellyFest campaign builds on the Brand Defining Idea “Unbelievably Good” that focuses the brand’s communications. Inspired by customer feedback, “Unbelievably Good” is the sentiment that customers overwhelming share once they get rid of their pricey monthly cable subscription service and switch to Freesat. Now, 2 million people experience all the great TV that they love without the monthly fee by being on Freesat. About Mr. President An independent creative agency based in Soho Square, London, Mr. President was founded in 2012 by Nick Emmel, Claire Hynes, Laura Jordan Bambach, with the belief that brands are their most powerful when they speak and act as one. The agency has earned numerous accolades, including The Drum Agency of the Year in 2017 and Ad Age Silver Small International Agency of the Year 2016. www.mrpresident.co
TellyFest
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TellyFest
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