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石墙: 总统先生为LGBT出走
案例简介:
石墙: 总统先生为LGBT出走
案例简介:
Stonewall: Come Out for LGBT by Mr. President
案例简介:
Stonewall: Come Out for LGBT by Mr. President
案例简介:
石墙: 总统先生为LGBT出走
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Stonewall: Come Out for LGBT by Mr. President
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As this year’s Pride season gets into full swing, Stonewall, the LGBTQ+ charity, is calling on people up and down Britain to show their support for the community everywhere, with a campaign focused on creating change in local communities.Stonewall is attending more than 30 Prides events this year from Cardiff to Manchester, Lincoln to Aberdeen. The campaign to support this, devised by independent creative agency Mr President, is the next phase in Stonewall’s ‘Come Out for LGBT’ awareness campaign.Stonewall is asking attendees to ’Come Out for LGBT’ by making specific commitments to be a visible ally to LGBTQ+ people. These messages will then be used in the campaign as it continues to roll out over the summer.The campaign includes a 30-second cinema ad, localised out of home, as well as a print and digital collaboration with The Financial Times. The cinema ad is particularly powerful; beginning with a dark screen and no visuals, it uses Dolby surround sound mixing to carry the voices of allies’ messages of support, making it sound like they are in the audience. The print and outdoor ads will feature messages of support from allies.CreditsLaura JordanBambach - Chief Creative Officer & Partner - Mr PresidentShahla Lalani - Chief Operating Officer & Partner - Mr PresidentKenny Nicholson - Head of Brand Planning - Mr PresidentVicky Mockler - Senior Account Manager - Mr PresidentJon Clarke - Head of Production - Mr PresidentHananha Willers - Production Assistant - Mr PresidentStefan Dezou, Elliott Shiels, Sarah Hardcastle - Creatives - Mr PresidentDan Viveiros - Head of Design - Mr PresidentDavid Clulow - Senior Designer - StonewallRachel Stein - Executive Director of Campaigns & Strategy - StonewallPaul Twocock - Director of Campaigns, Policy & Research - StonewallLouise Smith - Director of Fundraising & Customer Engagement - StonewallLucy Abell - Director of Communications - StonewallJo Garwood -Digital Manager - StonewallDean McNamara -Senior Designer - StonewallAngela Bryan-Brown - Campaigns Officer - StonewallRobbie de Santos - Head of Campaigns - Stonewall
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