Jaywing, in collaboration with first direct, devised an innovative and engaging social campaign to say a big thank you to first direct’s customers at Christmas.A key social channel for customers, Facebook’s breadth of functionality allowed Jaywing to incorporate a live competition to give away prizes while generating positive conversation and goodwill online.Meet Vince Pie, chief bulb checker at first direct. Broadcasting live from the company’s basement, Vince was tasked with untangling first direct’s Christmas lights. Customers commented during the live broadcast to guess the correct number of broken bulbs to win a prize, all verified by a magical machine—the Bulb Checker 3000!As lead customer communications agency for first direct, Jaywing managed the campaign from insight and concept to set build and production, including pre-publicity and internal engagement activity. The live broadcasts over three one-hour intervals generated over 75,000 engagements, with pre-publicity impressions reaching 127,000.CreditsNic Hearnshaw - Art Director - JaywingLucy Holt - Copywriter - JaywingChris Reith – Video Director - EpiphanyAdam Green – V-Mix Editor - EpiphanySally Rushton – Head of Digital Engagement - JaywingBen Haywood – Senior Digital Account Manager - JaywingMaria Cohen – Account Manager - JaywingGrace Anderson – Account Executive - JaywingEmma Singleton – Account Executive - JaywingKatie Buffalo - Production Assistant - HeadOffice