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第一个圣诞节
案例简介：写一个关于电影中发生的事情的简短总结 圣诞节是一年中我们庆祝爱和团结的时候; 你想与家人和朋友亲近的时候。然而，对于Erste集团圣诞广告的小英雄亨利·刺猬来说，这有点困难。因为他班上所有其他动物都害怕他锋利的羽毛笔。但值得庆幸的是，他的朋友，一只松鼠，提出了一个巧妙的解决方案，她在圣诞节那天向他提出了这个解决方案。 陪审团的文化/背景信息 Erste Group的 # believeinyourself活动的目的是鼓励人们相信自己的梦想，同时在他们身边有一个也相信自己的可靠伙伴。这样，他们可以一起使梦想成为现实。对于他们的圣诞节广告，无论遇到什么障碍，他们都希望弘扬这种共同致力于解决方案的精神。 告诉陪审团所使用的动画类型，并总结任何相关的挑战或技术。 通过独特的模糊和触觉美学，这个用美丽的3D cg动画讲述的令人心动的故事在这个圣诞节已经走进了数百万人的心 导演的目标是完全用CG制作一部电影，感觉就像一部真正的混合媒体电影。这棵树的叶子是2D创建的，布景的设计和雕刻看起来像现实世界的缩影，角色被赋予了触觉植绒的毛皮纹理，感觉就像模糊的木偶。所有这些技术都无缝融合，创造出具有真正独特外观的电影。“In Camera” 镜头光斑是使用一个特殊的插件创建的，该插件使电影看起来像是在相机上拍摄的，而不是在CG中创建的。整个过程都是 “两两” 动画制作的，这种技术意味着每隔一帧就被动画复制定格电影的运动。
第一个圣诞节
案例简介：Write a short summary of what happens in the film Christmas is the time of the year we celebrate love and togetherness; the time you want to be close to your family and friends. However, that's a little difficult for Henry Hedgehog, the little hero of the Erste Group Christmas ad. Because all the other animals in his class are afraid of his sharp quills. But thankfully his friend, a squirrel, comes up with an ingenious solution which she presents to him on Christmas Day. Cultural/Context information for the jury The aim of the Erste Group’s #believeinyourself campaign is, to encourage people to believe in their dreams whilst having a reliable partner on their side who believes in them too. That way, together, they can make dreams become a reality. For their christmas ad they wanted to promote this spirit of working together on a solution, whatever the obstacle may be. Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques. Through the unique fuzzy and tactile aesthetic, this heartwarming story told in beautiful 3D CG animation has been taken into the hearts of millions this Christmas The directors’ aim was to create a film entirely in CG that felt like a genuine mixed media film. The tree's foliage was created in 2D, the sets were designed and sculpted to look like real-world miniatures and the characters were given a tactile flocked fur texture, feeling like fuzzy puppets. All of these techniques were seamlessly blended to create a film with a truly unique appearance. “In Camera” lens flare was created using a special plugin that makes the film look as though it was shot on cameras as opposed to created in CG. The whole thing was animated “on twos”, a technique that means it was every second frame that was animated to replicate the movement of a stop-motion film.
First Christmas
案例简介：写一个关于电影中发生的事情的简短总结 圣诞节是一年中我们庆祝爱和团结的时候; 你想与家人和朋友亲近的时候。然而，对于Erste集团圣诞广告的小英雄亨利·刺猬来说，这有点困难。因为他班上所有其他动物都害怕他锋利的羽毛笔。但值得庆幸的是，他的朋友，一只松鼠，提出了一个巧妙的解决方案，她在圣诞节那天向他提出了这个解决方案。 陪审团的文化/背景信息 Erste Group的 # believeinyourself活动的目的是鼓励人们相信自己的梦想，同时在他们身边有一个也相信自己的可靠伙伴。这样，他们可以一起使梦想成为现实。对于他们的圣诞节广告，无论遇到什么障碍，他们都希望弘扬这种共同致力于解决方案的精神。 告诉陪审团所使用的动画类型，并总结任何相关的挑战或技术。 通过独特的模糊和触觉美学，这个用美丽的3D cg动画讲述的令人心动的故事在这个圣诞节已经走进了数百万人的心 导演的目标是完全用CG制作一部电影，感觉就像一部真正的混合媒体电影。这棵树的叶子是2D创建的，布景的设计和雕刻看起来像现实世界的缩影，角色被赋予了触觉植绒的毛皮纹理，感觉就像模糊的木偶。所有这些技术都无缝融合，创造出具有真正独特外观的电影。“In Camera” 镜头光斑是使用一个特殊的插件创建的，该插件使电影看起来像是在相机上拍摄的，而不是在CG中创建的。整个过程都是 “两两” 动画制作的，这种技术意味着每隔一帧就被动画复制定格电影的运动。
First Christmas
案例简介：Write a short summary of what happens in the film Christmas is the time of the year we celebrate love and togetherness; the time you want to be close to your family and friends. However, that's a little difficult for Henry Hedgehog, the little hero of the Erste Group Christmas ad. Because all the other animals in his class are afraid of his sharp quills. But thankfully his friend, a squirrel, comes up with an ingenious solution which she presents to him on Christmas Day. Cultural/Context information for the jury The aim of the Erste Group’s #believeinyourself campaign is, to encourage people to believe in their dreams whilst having a reliable partner on their side who believes in them too. That way, together, they can make dreams become a reality. For their christmas ad they wanted to promote this spirit of working together on a solution, whatever the obstacle may be. Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques. Through the unique fuzzy and tactile aesthetic, this heartwarming story told in beautiful 3D CG animation has been taken into the hearts of millions this Christmas The directors’ aim was to create a film entirely in CG that felt like a genuine mixed media film. The tree's foliage was created in 2D, the sets were designed and sculpted to look like real-world miniatures and the characters were given a tactile flocked fur texture, feeling like fuzzy puppets. All of these techniques were seamlessly blended to create a film with a truly unique appearance. “In Camera” lens flare was created using a special plugin that makes the film look as though it was shot on cameras as opposed to created in CG. The whole thing was animated “on twos”, a technique that means it was every second frame that was animated to replicate the movement of a stop-motion film.
第一个圣诞节
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First Christmas
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基本信息
- 广告战役： #Erste Group-影视-d393#
- 广告品牌： Erste Group
- 发布日期： 2000
- 行业领域： 商务服务
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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