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意想不到的银行-小褶边
案例简介：在去年获奖的 “会说话的鸭嘴兽巴里” 广告的成功基础上，JWT 为 first direct 创建了一个新的 “受欢迎” 品牌活动。 《创意》以 first direct 古怪幽默的个性为核心，是基于小褶边的故事, 一只容易心怀不满但讨人喜欢的褶边蜥蜴，在日常客户服务不佳的情况下感到沮丧: 这是第一个直接的解药。 这场运动以一个有趣的、引起好奇的挑逗开始，其中有小褶边。它引导观众进入 @ LittleFrill Twitter 账户，在那里他们可以了解更多关于 “让他的 frill up” 的信息，以及他喜欢的东西 -- 即伟大的客户服务。 贯穿电视、新闻和数字媒体的完整活动将驱使消费者来到小褶边冰箱，这是一个活动中心，包括一个基于电视创意的定制小褶边视频游戏。随着竞选活动的发展，更多来自小弗里尔生活的故事将被公布。 JWT London 与视觉效果公司 MPC 合作，为小褶边注入活力, 我们是社交网站，开发 @ LittleFrill 的推特账户和漂亮的代理，以建立 “追逐的边缘” 视频游戏和竞选中心。
意想不到的银行-小褶边
案例简介：Building on the success of last year award winning ‘Barry the talking platypus’ ads, JWT creates a new ‘unexpected’ brand campaigns for first direct. The creative, which has first direct’s quirky and humorous personality at is heart, is based around the story of Little Frill, an easily disgruntled but endearing frilled lizard who finds frustration in everyday situations of poor customer service: the antidote to which is first direct. The campaign starts out with a funny and curiosity-inducing teaser featuring Little Frill. It leads viewers to the @LittleFrill Twitter account where they can learn more about what ‘gets his frill up’ and also the things he loves – namely, great customer service. The full campaign which runs across TV, press and digital media will drive consumers to the Little Frill’s fridge, a campaign hub that includes a custom Little Frill video game based on the TV creative. And as the campaign develops, more stories from the life of Little Frill will be unveiled. JWT London worked with visual effects company MPC to bring Little Frill to life, We Are Social to develop @LittleFrill’s Twitter account and NICE Agency to build ‘The Frill of the Chase’ video game and the campaign hub.
Unexpected bank - Little Frill
案例简介：在去年获奖的 “会说话的鸭嘴兽巴里” 广告的成功基础上，JWT 为 first direct 创建了一个新的 “受欢迎” 品牌活动。 《创意》以 first direct 古怪幽默的个性为核心，是基于小褶边的故事, 一只容易心怀不满但讨人喜欢的褶边蜥蜴，在日常客户服务不佳的情况下感到沮丧: 这是第一个直接的解药。 这场运动以一个有趣的、引起好奇的挑逗开始，其中有小褶边。它引导观众进入 @ LittleFrill Twitter 账户，在那里他们可以了解更多关于 “让他的 frill up” 的信息，以及他喜欢的东西 -- 即伟大的客户服务。 贯穿电视、新闻和数字媒体的完整活动将驱使消费者来到小褶边冰箱，这是一个活动中心，包括一个基于电视创意的定制小褶边视频游戏。随着竞选活动的发展，更多来自小弗里尔生活的故事将被公布。 JWT London 与视觉效果公司 MPC 合作，为小褶边注入活力, 我们是社交网站，开发 @ LittleFrill 的推特账户和漂亮的代理，以建立 “追逐的边缘” 视频游戏和竞选中心。
Unexpected bank - Little Frill
案例简介：Building on the success of last year award winning ‘Barry the talking platypus’ ads, JWT creates a new ‘unexpected’ brand campaigns for first direct. The creative, which has first direct’s quirky and humorous personality at is heart, is based around the story of Little Frill, an easily disgruntled but endearing frilled lizard who finds frustration in everyday situations of poor customer service: the antidote to which is first direct. The campaign starts out with a funny and curiosity-inducing teaser featuring Little Frill. It leads viewers to the @LittleFrill Twitter account where they can learn more about what ‘gets his frill up’ and also the things he loves – namely, great customer service. The full campaign which runs across TV, press and digital media will drive consumers to the Little Frill’s fridge, a campaign hub that includes a custom Little Frill video game based on the TV creative. And as the campaign develops, more stories from the life of Little Frill will be unveiled. JWT London worked with visual effects company MPC to bring Little Frill to life, We Are Social to develop @LittleFrill’s Twitter account and NICE Agency to build ‘The Frill of the Chase’ video game and the campaign hub.
意想不到的银行-小褶边
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Unexpected bank - Little Frill
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基本信息
- 广告战役： #unexpected bank#
- 广告品牌： First Direct
- 发布日期： 2014-09-01
- 行业领域： 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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