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妈妈
案例简介：广告公司Humanaut正在以 “感受混合” 的方式呼唤极端健康和健身大师，这是一项针对NutriBullet的新电视营销活动，由该公司致力于让营养变得方便和人人都能获得。 这项活动在美国和加拿大推出，横跨广播和数字，启动了NutriBullet从信息商业产品到人们可以依赖的生活方式品牌的过渡，以简化营养。在如此多的 “专家” 吹捧异国药水和不切实际的仪式的令人困惑的时刻，该活动试图将健康带回基础，同时与今天忙碌的消费者群体寻找简单、现实的解决方案产生共鸣。 在将 “营养素提取” 列入地图的信息广告之后，NutriBullet的新活动不仅打破了该品牌最近的广告沉默，还为其新产品的推出铺平了道路，其中包括: NutriBullet Blender Combo，该品牌的第一个全尺寸搅拌机，将营养提取提升到一个新的水平，同时具有多发球手和单发杯的多功能性; NutriBullet PRO 1000，该品牌最受欢迎的个人搅拌机，PRO 900的更新和重新设计的版本; 和营养子弹选择，它将个人搅拌器的紧凑设计与全尺寸机器的功能融合在一起。 Humanaut创始人兼首席创意总监David Littlejohn说: “10年前，混合文化可能看起来有点边缘，但与今天的健康炒作相比，饮用水果和蔬菜只是简单的营养建议，远远领先于它的时代。”“如果你能在忙碌的一天中工作，所有这些生物黑客和健身趋势都是很棒的，但这里有真正生活的人实际上有时间做的超级健康的事情。” 主要目标是成年女性 (18-45岁)，但这项工作基础广泛，足以吸引任何年龄和性别。 每个30秒的广告都有一个离谱的在线影响者，概述了他或她的异国情调的健康/健康仪式，这是假设的，一个全神贯注的在线观众。例如，在其中一个景点，“优化者凯特” 开始与粉丝们分享她的25个步骤早上例行程序。但谢天谢地，在她这样做之前，她讨厌的声音就被NutriBullet的混合声音脱口而出。屏幕被切断，以揭示噪音来自一个更现实的场景，两个孩子在盘旋他们的多任务妈妈。“我花大约一分钟的时间喝一堆健康的水果和蔬菜，然后走出家门，怎么样？” 她一边打趣屏幕一边打趣，一边说着废话。当然，“感受混合” 的标语表达了对极端健身口号 “感受燃烧” 的敬意。 在另一则广告中，“J.P.健康战士” 试图指导我们通过他可疑的15分钟全身冰层暴跌，当时NutriBullet的声音切断了他。最后一个位置以Chakra Chic为特色，当我们的观众点击混合按钮时，她即将详细介绍她18步一小时的健康仪式。“18步？我只有两步的时间，“她回答说。“制作一个健康的冰沙并饮用它。” 每次执行也有15秒的版本。该作品还为2020年推出NutriBullet Baby和Magic Bullet 2.0这两款品牌的传统产品铺平了道路。 NutriBullet首席营销官Jeff Cha说: “毫无疑问，社交媒体在促进健康生活方式方面发挥了重要作用，并为人们寻找新的健康方法提供了资源。”“虽然我们喜欢这一点，但我们认为这是一种有趣且相关的方式，可以与我们的核心粉丝基础重新联系，同时接触到新的受众，这些受众可能会发现自己被各种各样的人所淹没，并且在网上发现了一些不可思议的做法。我们希望这可以提醒人们，营养可以很容易，实用，所有人都可以使用。“
妈妈
案例简介：Advertising agency Humanaut is calling out extreme health and fitness gurus with “Feel the Blend,” a new television marketing campaign for NutriBullet, led by the company’s commitment to making nutrition convenient and accessible to everyone. Launched in the U.S. and Canada across broadcast and digital, the campaign sets into motion NutriBullet’s transition from infomercial product to lifestyle brand that people can rely on to simplify nutrition. At a confounding time when so many “experts” are touting exotic potions and unrealistic rituals, the campaign seeks to bring wellness back to the basics, while resonating with today’s busy consumer base looking for simple, realistic solutions. Following the infomercials that put “nutrient extraction” on the map, NutriBullet’s new campaign not only breaks the brand’s recent ad silence, but paves the way for the launch of its new slate of products, which include: the NutriBullet Blender Combo, the brand’s first full-size blender that takes nutrition extraction to the next level with the versatility of both a multi-serve pitcher and a single-serve cup; the NutriBullet PRO 1000, an updated and redesigned version of the brand’s most popular personal blender, the PRO 900; and the NutriBullet Select, which merges the compact design of a personal blender with the power and functionality of a full-sized machine. “The blending culture might have seemed a little fringe 10 years ago but compared to today’s health hype drinking your fruits and vegetables is just simple nutrition advice that was way ahead of its time,” said Humanaut Founder and Chief Creative Director David Littlejohn. “All these bio-hacking and fitness trends are great if you can work them into your busy day, but here’s this super healthy thing that real people with real lives actually have time to do.” The primary target is adult women (18-45), but the work is broad-based enough to appeal to any age and gender. Each 30-second ad opens with an outrageous online influencer outlining his or her exotic health/wellness ritual for, what is assumed, a rapt audience of online viewers. For instance, in one of the spots, “Optimizer Kate” sets out to share her 25 Step Morning Routine with fans. But before she does, thankfully, her annoying voice is blurted out by the blending sound of a NutriBullet. The screen cuts away to reveal the noise is coming from a much-more realistic scenario where two kids are circling their multitasking mom. “How about I take about a minute to drink a bunch of healthy fruit and vegetables and get out the door?” she quips at the screen, cutting through the crap. The “Feel the Blend” tagline, of course, plays homage to the extreme fitness mantra “feel the burn.” In another ad, “J.P. the Health Warrior” attempts to coach us through his dubious 15-minute full-body ice plunge, when the sound of the NutriBullet cuts him off. The final spot features the Chakra Chic, who is about to detail her 18-step, one-hour wellness ritual, when our viewer hits the blend button. “18 steps? I’ve only got time for two steps,” she replies. “Make a healthy smoothie and drink it.” There are also 15-second versions of each execution. The work also paves the way for the 2020 launch of the NutriBullet Baby and the Magic Bullet 2.0, two of the brand’s legacy products. “It’s no doubt that social media has played a significant role in promoting healthy lifestyles and served as a resource for people looking for new approaches to wellness,” said NutriBullet Chief Marketing Officer Jeff Cha. “And while we love that, we saw this as a fun and relevant way of reconnecting with our core fanbase while reaching new audiences that might find themselves overwhelmed with the variety, and somewhat inconceivable practices found online. We hope this serves as a reminder that nutrition can be easy, practical, and accessible to all.”
Mom
案例简介：广告公司Humanaut正在以 “感受混合” 的方式呼唤极端健康和健身大师，这是一项针对NutriBullet的新电视营销活动，由该公司致力于让营养变得方便和人人都能获得。 这项活动在美国和加拿大推出，横跨广播和数字，启动了NutriBullet从信息商业产品到人们可以依赖的生活方式品牌的过渡，以简化营养。在如此多的 “专家” 吹捧异国药水和不切实际的仪式的令人困惑的时刻，该活动试图将健康带回基础，同时与今天忙碌的消费者群体寻找简单、现实的解决方案产生共鸣。 在将 “营养素提取” 列入地图的信息广告之后，NutriBullet的新活动不仅打破了该品牌最近的广告沉默，还为其新产品的推出铺平了道路，其中包括: NutriBullet Blender Combo，该品牌的第一个全尺寸搅拌机，将营养提取提升到一个新的水平，同时具有多发球手和单发杯的多功能性; NutriBullet PRO 1000，该品牌最受欢迎的个人搅拌机，PRO 900的更新和重新设计的版本; 和营养子弹选择，它将个人搅拌器的紧凑设计与全尺寸机器的功能融合在一起。 Humanaut创始人兼首席创意总监David Littlejohn说: “10年前，混合文化可能看起来有点边缘，但与今天的健康炒作相比，饮用水果和蔬菜只是简单的营养建议，远远领先于它的时代。”“如果你能在忙碌的一天中工作，所有这些生物黑客和健身趋势都是很棒的，但这里有真正生活的人实际上有时间做的超级健康的事情。” 主要目标是成年女性 (18-45岁)，但这项工作基础广泛，足以吸引任何年龄和性别。 每个30秒的广告都有一个离谱的在线影响者，概述了他或她的异国情调的健康/健康仪式，这是假设的，一个全神贯注的在线观众。例如，在其中一个景点，“优化者凯特” 开始与粉丝们分享她的25个步骤早上例行程序。但谢天谢地，在她这样做之前，她讨厌的声音就被NutriBullet的混合声音脱口而出。屏幕被切断，以揭示噪音来自一个更现实的场景，两个孩子在盘旋他们的多任务妈妈。“我花大约一分钟的时间喝一堆健康的水果和蔬菜，然后走出家门，怎么样？” 她一边打趣屏幕一边打趣，一边说着废话。当然，“感受混合” 的标语表达了对极端健身口号 “感受燃烧” 的敬意。 在另一则广告中，“J.P.健康战士” 试图指导我们通过他可疑的15分钟全身冰层暴跌，当时NutriBullet的声音切断了他。最后一个位置以Chakra Chic为特色，当我们的观众点击混合按钮时，她即将详细介绍她18步一小时的健康仪式。“18步？我只有两步的时间，“她回答说。“制作一个健康的冰沙并饮用它。” 每次执行也有15秒的版本。该作品还为2020年推出NutriBullet Baby和Magic Bullet 2.0这两款品牌的传统产品铺平了道路。 NutriBullet首席营销官Jeff Cha说: “毫无疑问，社交媒体在促进健康生活方式方面发挥了重要作用，并为人们寻找新的健康方法提供了资源。”“虽然我们喜欢这一点，但我们认为这是一种有趣且相关的方式，可以与我们的核心粉丝基础重新联系，同时接触到新的受众，这些受众可能会发现自己被各种各样的人所淹没，并且在网上发现了一些不可思议的做法。我们希望这可以提醒人们，营养可以很容易，实用，所有人都可以使用。“
Mom
案例简介：Advertising agency Humanaut is calling out extreme health and fitness gurus with “Feel the Blend,” a new television marketing campaign for NutriBullet, led by the company’s commitment to making nutrition convenient and accessible to everyone. Launched in the U.S. and Canada across broadcast and digital, the campaign sets into motion NutriBullet’s transition from infomercial product to lifestyle brand that people can rely on to simplify nutrition. At a confounding time when so many “experts” are touting exotic potions and unrealistic rituals, the campaign seeks to bring wellness back to the basics, while resonating with today’s busy consumer base looking for simple, realistic solutions. Following the infomercials that put “nutrient extraction” on the map, NutriBullet’s new campaign not only breaks the brand’s recent ad silence, but paves the way for the launch of its new slate of products, which include: the NutriBullet Blender Combo, the brand’s first full-size blender that takes nutrition extraction to the next level with the versatility of both a multi-serve pitcher and a single-serve cup; the NutriBullet PRO 1000, an updated and redesigned version of the brand’s most popular personal blender, the PRO 900; and the NutriBullet Select, which merges the compact design of a personal blender with the power and functionality of a full-sized machine. “The blending culture might have seemed a little fringe 10 years ago but compared to today’s health hype drinking your fruits and vegetables is just simple nutrition advice that was way ahead of its time,” said Humanaut Founder and Chief Creative Director David Littlejohn. “All these bio-hacking and fitness trends are great if you can work them into your busy day, but here’s this super healthy thing that real people with real lives actually have time to do.” The primary target is adult women (18-45), but the work is broad-based enough to appeal to any age and gender. Each 30-second ad opens with an outrageous online influencer outlining his or her exotic health/wellness ritual for, what is assumed, a rapt audience of online viewers. For instance, in one of the spots, “Optimizer Kate” sets out to share her 25 Step Morning Routine with fans. But before she does, thankfully, her annoying voice is blurted out by the blending sound of a NutriBullet. The screen cuts away to reveal the noise is coming from a much-more realistic scenario where two kids are circling their multitasking mom. “How about I take about a minute to drink a bunch of healthy fruit and vegetables and get out the door?” she quips at the screen, cutting through the crap. The “Feel the Blend” tagline, of course, plays homage to the extreme fitness mantra “feel the burn.” In another ad, “J.P. the Health Warrior” attempts to coach us through his dubious 15-minute full-body ice plunge, when the sound of the NutriBullet cuts him off. The final spot features the Chakra Chic, who is about to detail her 18-step, one-hour wellness ritual, when our viewer hits the blend button. “18 steps? I’ve only got time for two steps,” she replies. “Make a healthy smoothie and drink it.” There are also 15-second versions of each execution. The work also paves the way for the 2020 launch of the NutriBullet Baby and the Magic Bullet 2.0, two of the brand’s legacy products. “It’s no doubt that social media has played a significant role in promoting healthy lifestyles and served as a resource for people looking for new approaches to wellness,” said NutriBullet Chief Marketing Officer Jeff Cha. “And while we love that, we saw this as a fun and relevant way of reconnecting with our core fanbase while reaching new audiences that might find themselves overwhelmed with the variety, and somewhat inconceivable practices found online. We hope this serves as a reminder that nutrition can be easy, practical, and accessible to all.”
妈妈
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Mom
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基本信息
- 广告战役： #Nutri Bullet-影视-bda3#
- 广告品牌： Nutri Bullet
- 发布日期： 2000
- 行业领域： 电器/办公
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
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