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盖伊
案例简介：广告公司Humanaut呼唤着极端的健康和健身专家与 “感觉共混物时，” 一个新的电视营销运动营养子弹，由公司致力于营养方便每个人都能接触到的. 在美国和加拿大在广播和数字，该运动设置启动NutriBullet的过渡电视购物产品生活方式品牌，人们可以依靠简化营养.在混杂当如此多的 “专家”，都不会异国情调的药水和不切实际的仪式，该运动旨在使健康回归基础，而共鸣当今繁忙的消费者群体寻找简单，切合实际的解决办法. 以下的电视购物节目，把 “营养素提取” 在地图上，NutriBullet的新活动，不仅打破了该品牌的最新广告沉默，但铺平了道路，推出其新的石板的产品，其中包括: NutriBullet果汁机组合，该品牌的第一个全尺寸搅拌机以营养提取到一个新的水平的多功能性的多服务罐和单杯式杯; 营养子弹PRO 1000，更新和重新设计的版本品牌最受欢迎的个人搅拌机，PRO 900; 营养子弹选择，合并的紧凑设计个人搅拌器的功率和功能的一个全尺寸的机器. “混合文化可能看起来有点边缘10年前，但相比，今天的健康宣传喝你的水果和蔬菜只是简单的营养建议，远远领先于它的时间。” 说Humanaut创始人兼首席创意总监大卫 · 利特尔约翰.“所有这些生物黑客和健身趋势是伟大的，如果你能把他们你忙碌的一天，但这是超级健康的真实的人与现实生活才有时间做的事.” 首要目标是成年妇女 (18-45) 更多新品资讯，但工作基础广泛，足以吸引任何年龄和性别. 每30秒的广告，将打开包含离谱在线影响者，概述了他或她的异国情调的健康/健康仪式，假设，全神贯注的观众的在线观众.例如，在一个斑点，“优化器Kate” 开始分享她25步骤晨练的粉丝.但在她死之前，值得庆幸的是，她烦人的声音脱口而出的混合声音营养子弹.屏幕削减了揭示噪音来自多-更现实的场景，两个孩子都绕其多任务妈妈.“我需要一分钟左右的时间喝很多健康的水果和蔬菜出门吗？” 她打趣道屏幕，穿过糟透了.“感觉共混物” 的标语，当然，而拍摄的极端健身咒语 “感受燃烧.” 在另一种广告，“j.p的Health Warrior” 试图教练我们通过他的15分钟全身冰冷，当声音的营养子弹打断他的话.最后的点特征的脉轮别致，即将详细18步，一个小时的健康仪式，当我们的查看器命中混合按钮.“18步？我只有时间分两步走，”她回答.“健康的冰沙喝.” 也有15秒的版本的每个执行.这项工作还铺平了道路2020推出的NutriBullet婴儿和神奇的子弹，2.0，两个品牌的传统产品. “毫无疑问，社交媒体发挥了重要作用，推广健康的生活方式，作为资源的人寻找新方法健康” NutriBullet首席营销官杰夫恰恰.“虽然我们很高兴，我们认为这是一个有趣和相关的方式重新连接与我们的核心粉丝群，而新听众可能发现自己不知所措，有些不可思议的做法在网上找到的.我们希望这可以作为提醒，营养可能很容易，实用，并对一切.”
盖伊
案例简介：Advertising agency Humanaut is calling out extreme health and fitness gurus with “Feel the Blend,” a new television marketing campaign for NutriBullet, led by the company’s commitment to making nutrition convenient and accessible to everyone. Launched in the U.S. and Canada across broadcast and digital, the campaign sets into motion NutriBullet’s transition from infomercial product to lifestyle brand that people can rely on to simplify nutrition. At a confounding time when so many “experts” are touting exotic potions and unrealistic rituals, the campaign seeks to bring wellness back to the basics, while resonating with today’s busy consumer base looking for simple, realistic solutions. Following the infomercials that put “nutrient extraction” on the map, NutriBullet’s new campaign not only breaks the brand’s recent ad silence, but paves the way for the launch of its new slate of products, which include: the NutriBullet Blender Combo, the brand’s first full-size blender that takes nutrition extraction to the next level with the versatility of both a multi-serve pitcher and a single-serve cup; the NutriBullet PRO 1000, an updated and redesigned version of the brand’s most popular personal blender, the PRO 900; and the NutriBullet Select, which merges the compact design of a personal blender with the power and functionality of a full-sized machine. “The blending culture might have seemed a little fringe 10 years ago but compared to today’s health hype drinking your fruits and vegetables is just simple nutrition advice that was way ahead of its time,” said Humanaut Founder and Chief Creative Director David Littlejohn. “All these bio-hacking and fitness trends are great if you can work them into your busy day, but here’s this super healthy thing that real people with real lives actually have time to do.” The primary target is adult women (18-45), but the work is broad-based enough to appeal to any age and gender. Each 30-second ad opens with an outrageous online influencer outlining his or her exotic health/wellness ritual for, what is assumed, a rapt audience of online viewers. For instance, in one of the spots, “Optimizer Kate” sets out to share her 25 Step Morning Routine with fans. But before she does, thankfully, her annoying voice is blurted out by the blending sound of a NutriBullet. The screen cuts away to reveal the noise is coming from a much-more realistic scenario where two kids are circling their multitasking mom. “How about I take about a minute to drink a bunch of healthy fruit and vegetables and get out the door?” she quips at the screen, cutting through the crap. The “Feel the Blend” tagline, of course, plays homage to the extreme fitness mantra “feel the burn.” In another ad, “J.P. the Health Warrior” attempts to coach us through his dubious 15-minute full-body ice plunge, when the sound of the NutriBullet cuts him off. The final spot features the Chakra Chic, who is about to detail her 18-step, one-hour wellness ritual, when our viewer hits the blend button. “18 steps? I’ve only got time for two steps,” she replies. “Make a healthy smoothie and drink it.” There are also 15-second versions of each execution. The work also paves the way for the 2020 launch of the NutriBullet Baby and the Magic Bullet 2.0, two of the brand’s legacy products. “It’s no doubt that social media has played a significant role in promoting healthy lifestyles and served as a resource for people looking for new approaches to wellness,” said NutriBullet Chief Marketing Officer Jeff Cha. “And while we love that, we saw this as a fun and relevant way of reconnecting with our core fanbase while reaching new audiences that might find themselves overwhelmed with the variety, and somewhat inconceivable practices found online. We hope this serves as a reminder that nutrition can be easy, practical, and accessible to all.”
Guy
案例简介：广告公司Humanaut呼唤着极端的健康和健身专家与 “感觉共混物时，” 一个新的电视营销运动营养子弹，由公司致力于营养方便每个人都能接触到的. 在美国和加拿大在广播和数字，该运动设置启动NutriBullet的过渡电视购物产品生活方式品牌，人们可以依靠简化营养.在混杂当如此多的 “专家”，都不会异国情调的药水和不切实际的仪式，该运动旨在使健康回归基础，而共鸣当今繁忙的消费者群体寻找简单，切合实际的解决办法. 以下的电视购物节目，把 “营养素提取” 在地图上，NutriBullet的新活动，不仅打破了该品牌的最新广告沉默，但铺平了道路，推出其新的石板的产品，其中包括: NutriBullet果汁机组合，该品牌的第一个全尺寸搅拌机以营养提取到一个新的水平的多功能性的多服务罐和单杯式杯; 营养子弹PRO 1000，更新和重新设计的版本品牌最受欢迎的个人搅拌机，PRO 900; 营养子弹选择，合并的紧凑设计个人搅拌器的功率和功能的一个全尺寸的机器. “混合文化可能看起来有点边缘10年前，但相比，今天的健康宣传喝你的水果和蔬菜只是简单的营养建议，远远领先于它的时间。” 说Humanaut创始人兼首席创意总监大卫 · 利特尔约翰.“所有这些生物黑客和健身趋势是伟大的，如果你能把他们你忙碌的一天，但这是超级健康的真实的人与现实生活才有时间做的事.” 首要目标是成年妇女 (18-45) 更多新品资讯，但工作基础广泛，足以吸引任何年龄和性别. 每30秒的广告，将打开包含离谱在线影响者，概述了他或她的异国情调的健康/健康仪式，假设，全神贯注的观众的在线观众.例如，在一个斑点，“优化器Kate” 开始分享她25步骤晨练的粉丝.但在她死之前，值得庆幸的是，她烦人的声音脱口而出的混合声音营养子弹.屏幕削减了揭示噪音来自多-更现实的场景，两个孩子都绕其多任务妈妈.“我需要一分钟左右的时间喝很多健康的水果和蔬菜出门吗？” 她打趣道屏幕，穿过糟透了.“感觉共混物” 的标语，当然，而拍摄的极端健身咒语 “感受燃烧.” 在另一种广告，“j.p的Health Warrior” 试图教练我们通过他的15分钟全身冰冷，当声音的营养子弹打断他的话.最后的点特征的脉轮别致，即将详细18步，一个小时的健康仪式，当我们的查看器命中混合按钮.“18步？我只有时间分两步走，”她回答.“健康的冰沙喝.” 也有15秒的版本的每个执行.这项工作还铺平了道路2020推出的NutriBullet婴儿和神奇的子弹，2.0，两个品牌的传统产品. “毫无疑问，社交媒体发挥了重要作用，推广健康的生活方式，作为资源的人寻找新方法健康” NutriBullet首席营销官杰夫恰恰.“虽然我们很高兴，我们认为这是一个有趣和相关的方式重新连接与我们的核心粉丝群，而新听众可能发现自己不知所措，有些不可思议的做法在网上找到的.我们希望这可以作为提醒，营养可能很容易，实用，并对一切.”
Guy
案例简介：Advertising agency Humanaut is calling out extreme health and fitness gurus with “Feel the Blend,” a new television marketing campaign for NutriBullet, led by the company’s commitment to making nutrition convenient and accessible to everyone. Launched in the U.S. and Canada across broadcast and digital, the campaign sets into motion NutriBullet’s transition from infomercial product to lifestyle brand that people can rely on to simplify nutrition. At a confounding time when so many “experts” are touting exotic potions and unrealistic rituals, the campaign seeks to bring wellness back to the basics, while resonating with today’s busy consumer base looking for simple, realistic solutions. Following the infomercials that put “nutrient extraction” on the map, NutriBullet’s new campaign not only breaks the brand’s recent ad silence, but paves the way for the launch of its new slate of products, which include: the NutriBullet Blender Combo, the brand’s first full-size blender that takes nutrition extraction to the next level with the versatility of both a multi-serve pitcher and a single-serve cup; the NutriBullet PRO 1000, an updated and redesigned version of the brand’s most popular personal blender, the PRO 900; and the NutriBullet Select, which merges the compact design of a personal blender with the power and functionality of a full-sized machine. “The blending culture might have seemed a little fringe 10 years ago but compared to today’s health hype drinking your fruits and vegetables is just simple nutrition advice that was way ahead of its time,” said Humanaut Founder and Chief Creative Director David Littlejohn. “All these bio-hacking and fitness trends are great if you can work them into your busy day, but here’s this super healthy thing that real people with real lives actually have time to do.” The primary target is adult women (18-45), but the work is broad-based enough to appeal to any age and gender. Each 30-second ad opens with an outrageous online influencer outlining his or her exotic health/wellness ritual for, what is assumed, a rapt audience of online viewers. For instance, in one of the spots, “Optimizer Kate” sets out to share her 25 Step Morning Routine with fans. But before she does, thankfully, her annoying voice is blurted out by the blending sound of a NutriBullet. The screen cuts away to reveal the noise is coming from a much-more realistic scenario where two kids are circling their multitasking mom. “How about I take about a minute to drink a bunch of healthy fruit and vegetables and get out the door?” she quips at the screen, cutting through the crap. The “Feel the Blend” tagline, of course, plays homage to the extreme fitness mantra “feel the burn.” In another ad, “J.P. the Health Warrior” attempts to coach us through his dubious 15-minute full-body ice plunge, when the sound of the NutriBullet cuts him off. The final spot features the Chakra Chic, who is about to detail her 18-step, one-hour wellness ritual, when our viewer hits the blend button. “18 steps? I’ve only got time for two steps,” she replies. “Make a healthy smoothie and drink it.” There are also 15-second versions of each execution. The work also paves the way for the 2020 launch of the NutriBullet Baby and the Magic Bullet 2.0, two of the brand’s legacy products. “It’s no doubt that social media has played a significant role in promoting healthy lifestyles and served as a resource for people looking for new approaches to wellness,” said NutriBullet Chief Marketing Officer Jeff Cha. “And while we love that, we saw this as a fun and relevant way of reconnecting with our core fanbase while reaching new audiences that might find themselves overwhelmed with the variety, and somewhat inconceivable practices found online. We hope this serves as a reminder that nutrition can be easy, practical, and accessible to all.”
盖伊
暂无简介
Guy
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基本信息
- 广告战役： #Nutri Bullet-影视-bda3#
- 广告品牌： Nutri Bullet
- 发布日期： 2000
- 行业领域： 电器/办公
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
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